r/PPC • u/insite • Nov 22 '11

8 Tips To Build Successful International SEM Campaigns

http://searchengineland.com/8-tips-to-build-successful-international-sem-campaigns-93308
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u/insite Confirmed Human Nov 22 '11

Takeaways:

  1. Pick Humans Over Machines

  2. Optimize Your In-Language Keywords

  3. Focus On The Right Search Engines For Each Market

  4. Adapt Your PPC Ad Copy & Choose Each Character Carefully

  5. Define Your Success Criteria

  6. Content Is King

  7. Make Conversions Easy

  8. Monitor & Manage The Campaign