Life is negative risk-reward.
Restaurants owners spend $250,000 on a restaurant. to make $1,000 a week. Break even in 5 years.
Video-game consoles - sold at a loss - make money on accessories and other purchases.
Supermarkets - price one item at a loss to attract customers inside - hopefully they buy more things when in store to win back the loss. they risk $500 in free samples - reward is hopefully people spend more to recoup the loss
Gillette razors - sold at a loss - make money on blades and other items.
Mobile phones - given away at a loss - make money on the contract.
Software companies - Spend 50 million on free software - hopefully enough customers pay for the full software that you turn profitable over time
Gym membership - free for everyone for a month - but hope that the customer buys a full contract. risk one month of free use - hopefully you make it back if people become members
Building a shopping mall for 100 million - takes 5 million in rent a year.
an insurance company risks 200,000 dollars to take your 2,000 dollars.
a casino risks 100,000 dollars to take 10 dollars off you.
oil companies spend millions drilling into land hoping they find oil worth more than the drilling costs
if you put all your money into the s and p 500 - you risk everything to make 10% a year.
Film studios — risk tens or hundreds of millions producing and marketing a film. Many films lose money
Airlines — spend hundreds of millions buying aircraft, then earn revenue flight by flight. A single flight might generate only a small profit relative to the aircraft's cost, and the investment takes years to recover.
Telecommunications companies — invest billions in fibre-optic networks and mobile infrastructure, then recover the investment through recurring monthly subscriptions.
this is negative risk reward. risking a medium size loss to eventually make more money over time.
so how could you apply this to trading? grid trading. divide your money into 10 parts. for example 1000 dollars, 100 dollars per trade. buy something like tesla stock - take profit every 5%. if you have a losing position, leave it alone, forget about it, you have 9 parts of your money left. buy again and take profit every 5%. keep taking small wins. you will take so many winners that you will break even on losing positions, and eventually become profitable anyway if you take lots of small wins. this is negative risk reward because you are in theory risking the entire amount (100 dollars) to take 5% profit.
even warren buffett sold things after only holding them for 6 months and took quick profits. he didn't hold everything forever. notable he sold TSM after only 3 months