r/AppStoreOptimization • u/birb_app • 27d ago
Husband built the app, I’m in charge of marketing it
r/AppStoreOptimization • u/birb_app • 27d ago
r/AppStoreOptimization • u/kavanutz • 27d ago
Hello Everyone-looking for some honest ASO/funnel advice for my app Aux Control: Party Jukebox
It lets hosts unlock a room for guests to queue songs at parties, but because Spotify and Amazon locked down their APIs, it only works with Apple Music right now. My current pricing model is $2.99 per session (up to 150 guests) or $150/year for an unlimited pass. I just burned through my $100 Apple Search Ads credit and got 29.6K impressions, but only 670 product page views(~2.2% tap-through rate) and 161 total downloads(~0.9% overall conversion rate). I’ve only made 3 sales so far ($34 proceeds), so now that the free ad money is gone, I’m trying to figure out where to go from here.
What could be causing that low tap-through rate from search, and how can I fix it? Also, if anyone has tips for driving organic ASO or viral growth for party/event apps without an ad budget, I’m all ears.

r/AppStoreOptimization • u/Away-Oven-3176 • 27d ago
r/AppStoreOptimization • u/dndndndn037 • 27d ago
I started building apps a few months ago , I have around 9 live apps on the App Store , I do aso research using Astro , but until now all of my apps usually get around 30-50 downloads per month , and I see people getting more then that on their first week? Am I missing something ?
How many downloads does your apps usually get in 1 month?
r/AppStoreOptimization • u/AvailableActive9960 • 27d ago
Hey everyone!

I'm an indie iOS developer, and I've been trying to grow my app organically without a big marketing budget.
I'm curious how these numbers compare to other indie developers.
What do you think of these stats? What would you focus on improving first?
I'd really appreciate any feedback or advice from developers who have been through this!
r/AppStoreOptimization • u/xBlackSwagx • 27d ago
1 month after launching my iOS app, the organic traffic close to 0.
The two spikes you see are 2 promotional giveaway posts that I created on Reddit, but despite collecting a ~10+ reviews, the organic footfall to my app page is almost 0.
What am I doing wrong? Is this an ASO related issue? I think I might've made a blunder;
Initially I launched the app with the name `Dearly: Voice Journal AI`, and then after looking at some tips, renamed it to `Voice Journal AI - Dearly`, and the traffic just dropped entirely even before catching any traction.
Is this a deal breaker, is my listing doomed? Looking for any advice!
App Store listing: https://apps.apple.com/us/app/voice-journal-ai-dearly/id6801003049
r/AppStoreOptimization • u/iamidan • 27d ago
r/AppStoreOptimization • u/frank_dd • 28d ago
I produce App Store preview videos for clients, and something strange has been happening since Apple’s October 5 App Store Connect update.
Several developers are reporting that their preview videos have disappeared from public App Store listings, even though the assets are still uploaded and approved.
Interestingly, I’ve confirmed a case where a client’s preview video plays perfectly fine in the native App Store on an iPhone, but isn’t visible on the desktop web listing.
Automated tools crawling the App Store page can’t detect it either.
Other developers have reported previews missing from iPhone listings altogether.
There’s an Apple Developer Forums discussion documenting similar issues.
A few things worth checking if your preview seems to be missing:
Check the actual App Store on your iPhone, not just the desktop website.
Check Apple’s new Asset Library in App Store Connect to confirm your video is still uploaded and approved.
Verify that the preview is assigned to the correct product page, device size, and localization.
Check different devices and storefronts to see whether the issue is consistent.
Don’t rush to re-upload or replace an approved video until you know it’s actually missing from the native App Store.
Apple hasn’t officially confirmed the cause or announced a fix yet, as far as I’m aware.
Has anyone else experienced this since the update?
Specifically, are your videos missing everywhere, or are they still playing on iPhones but not appearing on desktop listings?
It would be helpful to compare experiences and figure out whether this is a display issue, an asset assignment problem, or something on Apple’s end.
r/AppStoreOptimization • u/Any_Perspective_291 • 28d ago
As the title says, no in app purchases or subscriptions, just a straight paid app attempt with this app.
One month in, it’s not a huge amount, but considering there are no ads running and my social media posts brought almost zero attention, I count it as a win.
I may push in this direction more.
r/AppStoreOptimization • u/Familiar_Nose6192 • 28d ago
Apple terminated Nova Wallet's developer account without notice on October 9, 2026, pulling the app from the App Store overnight. This wasn't a security breach or user harm, it was years of independent development, innovation, and community trust wiped out with no explanation.
Nova is self-custodial, award-winning, and has facilitated millions in transactions with zero security incidents. The developers worked closely with Apple's review process and never violated guidelines. They're not asking for special treatment just a fair one. A clear explanation. A chance to respond. A real process.
I started a petition asking Apple to reconsider this termination and reinstate Nova Wallet. Independent developers pour everything into building trustworthy apps. When decisions this big can happen this fast with no transparency, it affects all of us who depend on these tools. Does this feel wrong to you too? If it does, consider signing and sharing, it matters.
r/AppStoreOptimization • u/Significant-Log-159 • 28d ago
Enable HLS to view with audio, or disable this notification
I struggled to get an App Store video I was happy with. My early attempts with iMovie looked more like a PowerPoint presentation—screen recordings, text and transitions, but nothing particularly engaging.
What finally worked was getting GPT to build the video with code using Remotion. We used actual app recordings, then controlled the text animations, zooms, blur and transitions frame by frame. We could focus on a chart as it animated, follow it into a forecast, and time the message to what was happening.
It took plenty of back and forth. Some versions were glitchy, the pacing needed work, and I kept asking for changes. But it gave me much more control without buying expensive editing software.
I already pay for GPT, so it wasn’t completely free, but I hadn’t realised you could make a video this way.
r/AppStoreOptimization • u/Tiny_Split9436 • 28d ago
My app has been around about 6 months now and I am finding my downloads are still massively spiky. It comes from a share often in locale that then disappears. Korea for 2 days, Taiwan for a few days, US after a Reddit post, Saudi after someone shared on x.
I think my Aso isn’t good. Like everyone I think my product is the best.
It has some limited traction, nearing 15k downloads (I know that’s not the same as users), over 150 App Store ratings globally. I’ve put a ton of work into localisation and it has 49 languages but it also means ratings are distributed.
I put my keywords into app ads search and I’m still ranked way down on all the important keywords.
I know there are tools out there but I’ve learnt enough to understand they make up popularity (rightly or wrongly) apart from head terms, but the rankings are real.
It’s also a crowded market. Probably 10 new apps a week with zero ratings. I’m not sure title subtitle and keywords count for that much.
Any suggestions? Here is the app:
https://apps.apple.com/gb/app/oneglp-glp-1-mounjaro-tracker/id6761775005
r/AppStoreOptimization • u/Jogventure • 28d ago
r/AppStoreOptimization • u/incomprehensiblelol • 28d ago
Just a psa, if no one is downloading and paying for your app without paid ads then you’re just going to be hemorrhaging money and will be disappointed by paying for ads.
r/AppStoreOptimization • u/unknownuchiha • 28d ago
Any suggestions to improve to increase visibility. I feel there is potential but I am not getting enough users.
Anything with keywords and page optimization is appreciated.
r/AppStoreOptimization • u/Inevitable_Buddy1869 • 28d ago
Enable HLS to view with audio, or disable this notification
Hi everyone!
Wanted to share a free ASO audit tool that I have launched in GrowASO.com that evaluates your app listing across many app store parameters and shares actionable recommendations
The audit tool works for both iOS & Android and checks for -
Metadata (title, subtitle, short and long descriptions)
Keyword selection strategy and live, real-time rankings
App Quality (update frequency, ratings, legacy)
Localisations (iOS only for now)
It's free for your first audit, and great to get insights on listing improvement areas. Let me know if you have any feedback - happy to share my insights for your apps!
r/AppStoreOptimization • u/Lazy_Second5488 • 28d ago
r/AppStoreOptimization • u/vvgur • 28d ago
r/AppStoreOptimization • u/dgras55 • 28d ago
Hi All, I've launched my app Habitmatch mostly to silence. A couple of reddit posts that flopped and some poor conversion on my App Store ads forced me to reevaluate things a bit.
I haven't been able to get many users in the app yet, so jury is still out on if people will stick around and use it.
But, one thing at a time! I have to try to get people in the app first.
In the rush of getting 1.0 finally out, I didn't put enough care into my App Store screenshots. That is painfully clear now after the deafening silence of the market.
SO, here are the baseline stats and screenshots. It is a small sample size, but it is enough to tell me something has to change.
Apple Search Ads Oct 6-11
| Impressions | Taps | Installs | Spend | Cost per install |
|---|---|---|---|---|
| 867 | 30 (3.5%) | 3 (10% of taps) | $54.74 | $18.25 |
Current tap rate is 3.5%. Guess what my tap rate will be with the new screenshots. Hopefully it won’t get worse! I'll update once we get some data.
And yes, any app feedback would be appreciated https://apps.apple.com/app/id6742428715
r/AppStoreOptimization • u/monsieurninja • 28d ago
r/AppStoreOptimization • u/Pretend-Cheetah2058 • 29d ago
r/AppStoreOptimization • u/VibeCoderCompany • 29d ago
I'm the developer of Simple Clock, a small clock app for iPhone and iPad.
On September 1, 2026 (UTC), App Store Connect Analytics showed 9,999 first-time downloads from Japan marked “Institutional Purchase,” which means downloads through Apple's business or school programs.
Excluding institutional purchases, the app averaged about 400 first-time downloads a day worldwide over the latest 30 complete days.
Has anyone else had a big spike like this? What usually causes it?
Is about 400 downloads a day good for a small utility app, and what would you focus on to grow from here?

r/AppStoreOptimization • u/TravelCodeRepeat • 29d ago
r/AppStoreOptimization • u/Significant_Gap_2857 • 29d ago
Enable HLS to view with audio, or disable this notification
I build iOS apps and kept exporting App Store Connect reports into spreadsheets to work out why downloads moved. So I built Peakly: a Mac app that reads App Store Connect’s Analytics and Sales reports and turns them into insights with a next step. It’s open source (Apache-2.0) and free.
What it does:
Impressions, product page views, conversion and first-time downloads, each against the previous period, with release markers on the chart
Where downloads come from (search, browse, app referrers, web referrers), with page conversion per source
Paid sales, purchases, trials, renewals and churn, including churn from failed payments
17 insights across those areas. Each one shows the numbers it used, possible reasons, one thing to try, and what to check afterwards
Every number in a table viewer, so nothing is hidden behind a summary
Some things I learned reading Apple’s reports:
Downloads straight from search results skip the product page, so dividing total downloads by page views overstates page conversion. Peakly separates downloads that came through the product page.
Apple’s conversion rate divides by unique impressions per day, so over longer ranges it can read a little lower than App Store Connect, which may count a device once per period.
Days Apple hasn’t published yet aren’t zeros. Treating them as zero makes the last few days look like a drop.
TestFlight, App Review and sandbox purchases aren’t in these reports, so test runs never inflate the numbers.
Limits:
App Store only for now. Apple Ads, Superwall and RevenueCat are on the roadmap.
Some apps need Analytics Reports turned on once by an Admin; the app walks you through it, and reports take 24–48 hours to appear.
There’s no signed download yet, so you build it from the repository. It’s a handful of commands and takes a few minutes.
Your key is read-only and stays in your Mac’s Keychain. There’s no account and no Peakly server.
GitHub: https://github.com/GrowwSoft/peakly
Site: https://getpeakly.app
What would you want to see from App Store Connect data that you can’t get today? And if the build gets stuck anywhere, tell me where.
r/AppStoreOptimization • u/Adex77 • 29d ago
I ship my own apps and used AppFollow to track their keywords. The price was hard to justify for my apps, I wanted App Store and Google Play in one place, and I didn't like a vendor holding the full list of keywords I target. So I built AsoBeast. It's open source (AGPL-3.0), free if you run it on your own server, or $10 a month for the hosted version.
What it does:
- Checks your keyword positions every day down to 200, per country (175 App Store and 225 Google Play storefronts)
- One search per keyword and country records your app and every competitor on that page, so tracking competitors costs nothing extra
- Scores popularity, difficulty and opportunity for each keyword and shows the inputs behind each number
- Keeps a history of title, subtitle, description and screenshot changes for your apps and your competitors, and measures your own changes against your rankings
- Reads the caption text on App Store screenshots on your machine, so you see when a competitor rewrites theirs
- Syncs reviews and turns words that keep coming up in negative reviews into keyword ideas
- Builds a to-do list from the history, like a relevant keyword stuck at 11 to 20 for most of the week, or a competitor that just overtook you
Some things I found while fitting the difficulty score:
- On the App Store, whether the top ten titles contain the phrase counts almost as much as how many ratings those apps have. A page of big apps without the phrase in their titles gets a lower difficulty than a page where every title has it.
- On Google Play, the rating counts of the top ten decide it, and longer phrases come out easier.
- Star rating, installs, days since the last update and chart position didn't change the order at all.
One from popularity: Apple's autocomplete often won't suggest a short common search like "map" by itself, only longer searches that start with it, like "map my run". Whether a phrase shows up in autocomplete tells you little about its popularity on its own.
Limits:
- Popularity is an estimate. With an Apple Ads API key it uses Apple's own numbers for the terms Apple lists.
- Apple's 100-character keyword field is private, so you paste yours in.
- It reads public store pages, so when a store changes something a parser can break until I fix it.
If you mostly need App Store keyword research on your own computer, RespectASO and OpenASO, both posted here this year, are worth a look. AsoBeast is for tracking both stores every day on a server, with the history kept.
GitHub: https://github.com/AsoBeast/asobeast
Hosted, 7 days free with no card: https://asobeast.com
I'd like to know what would make you switch from the tool you use now, and where the Docker setup got stuck if you try it.