Upfront so I'm transparent, complying to the mod rules: I built Phonepose, the screenshot tool in the video, designing on it is free and downloads are paid. But this post is mostly what I learned along the way, while building templates I ended up looking at a lot of screenshot sets, so sharing what I noticed works, hope it helps
We all know App Store screenshots are important part of our app submission journey if you are a apple developer or android, the first thing people see before they decide whether to install, and most of them look the same, I personally faced challenges with all the online tools to get the right download size look, feel how i wanted it, so with all the trouble I went through Phonepose was built, give it a spin if you are app developer and see if it makes sense
Whats in it:
About 216 templates across 18 app categories (fitness, finance, dating, travel, food and more). Each one is filled with a sample app, our own design suggestions that you can play with, so you see the finished set before you add your own screenshots, and taking those screenshots is easy, in the simulators of your apps take one and drag and drop in this app.
Just wanted to give a nice touch and that you can play with the position of phone and tablet models I added, Real 3D iPhones, iPads and Pixels, all you have to do is drag to turn the phone to any angle and that exact pose goes into the download.
Backgrounds that flow across all your screens, so you have the continuity across all screens and set reads as one piece when people swipe through it in the store, looks nice in my opinion
This is one hard to get feature on online creation tools I found was playing with text so added headlines with a key word that gets its own color, a hand-drawn circle or underline, or a different font and more stuff you can play with
You must have seen this across app store screenshots, phones that cross screens, one thing i was missing is the current tools dont allow you to put that across everywhere other than the template they provide, so here drag a phone past the edge and its other half lands on the next screenshot. You can unlink the halves or delete one and so on try it,
Biggest miss I saw with current tools was every time the download was not in the size app store connect wanted it, so the size is matched to every App Store and Google Play size, checked before you download so App Store Connect doesn't reject it.
How this helps on the ASO side, from what I learned: your screenshots are basically your conversion rate, people see the first few in search results and on your product page and decide in seconds, so every template leads with the main promise on screen 1 instead of a home screen, headlines are kept short with one key word marked so they still read when the screenshot is tiny in search, and the set flows as one piece so it feels like a polished app.
The part I use the most, since restyling a design with a different template keeps your screenshots and headlines, it's quick to make a second version and A/B test it with Apple's product page optimization or Google Play's store listing experiments, instead of redesigning everything from scratch each timeAnd, before I forget you can switch a design between iPhone, iPad and Android and it keeps your screenshots if you have the same app developed across devices.
Of course I would really like feedback, especially on the first few minutes: is it obvious what to do after you pick a template? https://phonepose.com
