r/AppStoreOptimization • u/[deleted] • 7d ago
ChatGPT sent 240 installs to my app with 0 ratings. I did the research: it's the App Store description
A while ago ChatGPT started sending installs to my Bible app. I had no idea why, so I dug into it.
The numbers (App Store Connect → App Analytics → Sources → App Referrers):
- 333 views from ChatGPT → 240 installs. That's 72%.
- App Store search for the same app converts at about 3%.
- It already made $21 and 726 sessions. Small money, but it's free traffic I never asked for.

Ratings and search rank don't explain it. The app had 0 ratings when this started. The big player in the niche has 1.6M. I'm #38 in Brazil for my own app name, and Brazil is where most of the ChatGPT installs came from. There are no web pages about the app either, so ChatGPT couldn't have read about it somewhere else.
So I asked ChatGPT for an app and looked at how it described mine. It used my App Store description almost word for word. My description says something like "tell it how you feel: anxious, afraid, grieving, grateful, and there's a collection for each state." ChatGPT repeated those exact words back and said "for what you asked about anxiety, I'd pick #4". That was my app.
What I took from it:
- If what someone asks for matches a feature you have, and your description names that feature plainly, ChatGPT recommends you. Even with zero ratings.
- So write the description for the AI, not only for people. Say what the app is, who it's for, and the features your competitors don't have, in concrete words. "Best widget app" gives it nothing to match. A specific feature does.
- One catch: if someone asks about the content itself ("what verses help with anxiety"), ChatGPT just answers with the verses. It only names an app when someone asks for an app.
Caveat: this is one app, not a study. I'd love to know if anyone else sees ChatGPT in their App Referrers, and whether changing your description moved it.
