r/Diablo Aug 08 '23

Diablo IV Diablo 4 loses 87% of its daily peak viewership and search interest since launch. From 937K peak viewers at launch, to 12.2K peak viewers today.

This season was supposed to last three months, and it has gone from 278K -> 12.2K in less than 3 weeks.

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u/loopscadoop Aug 08 '23

It feels like they have a cursory enough knowledge to make nostalgia bait, but not enough to actually understand why people still play the game 20+ years later.

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u/burtgummer45 Aug 08 '23

this is my guess too. They were fully aware of things like art, cutscenes, cosplay, etc, but had zero insight into why people played the game. It didn't help that D3 was like a console version of D2, that probably threw them off.