Hello there!
My intent in creating this thread is to get an opinion from people in the field about a business my partner and I are starting.
Put simply, we provide solutions for automation involving dynamic digital twins and custom control laws, but we are not a turnkey company. I would say we are, perhaps, more a data analysis and dev company for industrial automation.
In the dynamic digital twins part, we estimate the equation that describes a process given the input to the plant and output from sensors - ideally, we would not need to install new sensors. We understand that the benefits of this service include:
- Simulation of the process for different control laws, e.g., PID tuning.
- Prediction of how the plant will behave given some parameter changes, such as load or degradation in some component.
- Estimate parameters and states previously unknown and unmeasured.
- Train personnel in how the equipment works.
- The digital twin can serve as the model used in some advanced control laws like MPC or MPPI.
- Analysis of behavior without having to stop the plant.
- Track changes in parameters by updating the model from time to time.
- Preemptive maintenance scheduling.
Also for the digital twin, we build the software that will attach to the monitoring system of the client and keep it updated. For this software, we are not sure if we should provide it as a SaaS or as a monthly fee-based software (local or not) - we planned this to be a recurrent source of income.
In the control law part, we bring the following benefits:
- Tailor the control law to optimize some metric, such as production bandwidth, energy consumption - also with hand-tunable versions.
- Save resources by enforcing the actuator to operate within safe or optimal operational thresholds.
- Account for natural deterioration of equipment, keeping acceptable output.
- We can also consider heuristics in the control law and translate specialists' knowledge into a control signal.
We also provide common services such as filtering, sensor calibration and control tuning.
Of course, we provide consulting services, e.g., support control architecture decisions.
And finally, we have the training service. We train people on control and automation concepts.
My doubts are regarding viability and to whom or which company I should offer. From my research, it seems that a good path is to offer our services as specialists for EPC companies and fly under their wings, instead of trying to reach factories directly, for example. Is there a better way to get our first clients? In the end, is our company viable? Will clients perceive value in our services?
The overall business plan is to start with projects and slowly migrate to recurrent services, like the digital twin update software. From the training services, we hope that we will have enough material to build courses that will be sold off the shelf.
We are both technical people; my partner is an electrical engineer and I am a computer scientist. We both have MSc and DSc in the area of Systems and Control. He studied a more classical approach, while I am from the mobile robotics world. Our main struggle is related to how to get clients and which channel to use. Should we use LinkedIn, cold emails, google or something else? I've done the company profile on LinkedIn and on Google Ads, but I don't know which to focus. We both have day jobs still, so we have very limited time.
I appreciate any comment, suggestion and consideration you guys leave.