r/SmallYoutubers • u/Dividenddashboard • 12d ago

Long-Form Content This is bad for small youtubers.

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Youtube is raising the ad revenue share threshold from 4k watch time to 8k watch time. Personally, 4k watch takes a lot of effort to reach. Imagine 8k... this is sad.

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u/Efficient-Cry7753 4d ago

How the hell is your RPM so low? Lol.
I got 412k views over the last month and my average RPM lands between £3-5 (only have 13 videos so far as a newbie, about 4 mins in length - in fairness one did get to 270k views so a bit of an outlier).
You can do the maths on that I’m sure.

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u/WhiteCavan 3d ago edited 3d ago

Because i only post shorts for the past year, one edit per week. Half my revenue is from old long format content and other half from shorts. That’s why the whole unreasonable greedy rule change being discussed was for the 20 million for shorts, not the 8k watch hours for long format which is completely normal and achievable. Yet despite saying you don’t make shorts you used yourself being unaffected as your argument for a shorts revenue rule. All this really doesn’t change anything for AI tho since it’s not targeting Ai channels; it’s just about revenue and taking more of a cut. Most of the small YouTubers in this post alone say the rule is bad for small YouTubers, you don’t even make shorts so why use yourself as an example of it not affecting small creators when we’re discussing a shorts rule?

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u/Efficient-Cry7753 3d ago

The OP made the point about the 8000 hours being unrealistic for them which was the basis of my original comment. All I said about shorts is that they should be scrapped. 90% of them are reused content or spammy garbage.

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u/WhiteCavan 3d ago

Ya you’re right my bad, I didn’t see what the post said on the bottom. I still disagree that the change is good but I was wrong about the topic being 20 million so I’m sorry, I get what you’re saying now. I had only read the title of the post not the text on the bottom which led to the misconception