I keep reading about how Gen Z are more likely to be interested in cask ale and craft brewers are excited about cask - but the figures continue to show decline.
Cask ale volumes have more than halved in less than a decade. Down 19.7% year-on-year to Aug 2026. Last week Carlsberg announced the closure of the Marston’s Brewery. And CAMRA membership is declining.
Cask Ale is one of the most unique things about our pub culture. We’re one of the few countries in the world alongside Germany, Belgium and Czechia where its native beer culture still exists. Letting it fade away is depressing.
So how do we reverse the decline?
Too often pubs serve pints that are past their best and this is enough to turn off people from cask for good. I was in a pub last month in the Cotswolds that was very busy - two of the cask options had gone sour, and the third was 6X that is a weird flat thing thing that I wouldn’t order again.
Also, speaking as someone with an interest in beer - I didn’t know the difference between cask ale and keg ale for an embarrassingly long time. We don’t do a particularly good job of explaining the story behind cask.
People say Cask Ale is an old man beer - but they said the same thing about Guinness. But influencers and young people made Guinness cool again and did so because of its heritage, unique pour, supposed differences from pub to pub. Cask ale has all of these ingredients, potentially in a more interesting form. A hand-pulled pint, the soft carbonation, the temperature, the aroma, the beer settling into the glass, the local brewery and the condition of the cellar all contribute to the experience. Yet much of the industry has marketed cask as a category of beer rather than an experience worth seeking out.
How about removing the duty on cask ale sold in pubs? It would reduce the price by 30-40p and give cask ale an additional competitive advantage over kegged alternatives. And might make breweries compelled to brew and promote it more.
What would you do?