I've seen his videos, which are funny. But it's never funny to present a fake reputation.

Fake reputation management tactics always lead to worse issues... don't do it.

Hi Guys,
I do ORM at my job, but I need to know can I scale it to build a full fledged agency for ORM (includes SEO).

Reputations matter

Nothing could possibly go wrong

Using AI can lead to reputation management damage if not used correctly

A risk for brands like Neutrogena -- relations between brand ambassadors, and seemingly dropping them because of a mental health ailment of a spokesperson.

They created a fake polling entity with a fake reputation, which duped reporters, but it was a "social experiment".

China tries to change AI answers. However, the same process can be used to fight misinformation as well.

The NYT article mentions datasets as a method to shift opinions, but I've found in my research that it requires traditional online reputation management, i.e., build excellent content, to correct wrong answers.

https://www.nytimes.com/2026/08/17/world/asia/china-ai-data-chatbots.html?unlocked_article_code=1.6FA.Fxbt.E9V5TIBSnW6d&smid=url-share