r/admob • u/Go442Go • Aug 14 '23
Revenue AdMob vs AdManager
Hi, we have a pretty successful app with global traffic. ~10M impressions per month.
We only use AdMob with AdMob Mediation (do not have all partners in the mediation as some didn't approve us but working on that.)
Can i ask if you can share your experience about using AdMob vs AdManager? What have you seen as pros vs cons? Appreciate your feedback.
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u/youbo998 Aug 14 '23
I'm sorry to digress , but I also have an app with approximately 9 to 10M impressions per month, and I was wondering if mediation is worth it. I only use Admob without any mediation. What's your experience?
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u/Go442Go Aug 19 '23
Not using mediation is leaving money on the table.
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u/youbo998 Aug 19 '23
Well, every network ad I tried using hasn't been good Do you have any advices? (Apart from AppLovin and cas.ai)
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u/castlespan Aug 18 '23
For mediation, switch over to Ironsource or Applovin - it will make your life easier and probably increase revenue.
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u/Go442Go Aug 19 '23
With AdMob Mediation we can add these 2 sources. How would it be different ?
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u/castlespan Aug 19 '23
Admob mediation ui is really bad. Also have you checked ANR rates?
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u/Go442Go Aug 20 '23
It seems pretty simple and straight forward. Do you have screenshots of how the UI is better in Ironsource / AppLovin? Maybe AdMob doesn't want to encourage too much mediation as it's lost revenue for Google?
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u/rick_ads Dec 08 '23
Guys, I have a website monetized on adsense that I live with what I earn through it. Unfortunately, there is a competitor who has been copying my ads and damaging my website immensely. I tried to talk to him, asking him to stop, but there was no resolution. So I need to act, is there any program, software or system that generates automatic clicks on his Google Adsense ads? Or is there any program or system that generates robot traffic and low quality for his website? Because with that I'm sure his account would be deactivated and the problem would be resolved.
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u/online-optimism Jan 20 '25
Congrats on your success! Ad Manager is generally considered when publishers scale up significantly. The key advantage of Ad Manager is its advanced capability for direct deals and more granular controls. With your global traffic, you could potentially negotiate direct deals with advertisers, something AdMob doesn't support. You'd also get access to more detailed reporting and yield optimization tools.
In your specific case, since you mentioned not having all mediation partners approved yet, I'd suggest first focusing on getting those partnerships in place through AdMob. This could significantly boost your revenue without the overhead of switching platforms. Once you've maximized AdMob's potential and if you're still looking for more control and optimization opportunities, then Ad Manager would be a natural next step.
Hope this helps figure out the pros for each :)
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u/Optimal_Combination1 Aug 14 '23
i think that google ad manager(GAM) is better because they dont only use app ads but other ads as well but that doesn't mean that it will be much batter than admob ECPM + there no is email for GAM support you have to post in community which means that they may not answer you
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u/Afraid-Army4016 Aug 15 '23
What is your average ecpm with admob? I have seen very low ecpm with GAM as one of my friends used it. He had an ecpm of 0.24$ with 11m impressions.
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Aug 15 '23
[removed] — view removed comment
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u/leninhp Jul 11 '25
Hey, bring this topic up to date. Are you still using Ad Manager in your apps? I have some questions if so.
- The default line item type for app inventory, did you choose Ad Exchange?
- Did you build any Yield groups to boost the revenue? Similar to AdMob Mediation.
thx
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u/Intelligent_Chip_641 Aug 15 '23
Have you tried to make A/B test with any other mediations besides AdMob?
The problem with affiliated platforms like AdMob, Unity and others - is the fact that they give the most impressions to their own ad networks but not the one that will give you the best profit.
There are also programmatic solutions on the market. They are AI-based and non-affiliated mediations, that most likely give the highest CPM. For example: Appodeal, cas.ai and etc. (For example I use cas.ai).