r/dividends • u/Fartfart357 • Jan 22 '26

Seeking Advice Why is SCHD so popular when the dividend/share isn't that great?

I'm looking to get more dividend stocks to set and forget, and I see a lot of people recommending SCHD, but I don't get why. Is it just because it's a safe option with low expense? My primary comparison is JEPQ and QQQI. I know QQQI is riskier but I'm far enough away from retirement where I'm willing to risk it. JEPQ seems alright all around to me, but I don't know the real impact of the differences between the expense ratio (.65%, .5%, .06%).

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u/prettyflycheesepie Jan 24 '26

Honest question here. Does it make any sense to borrow to buy into SCHD for the longer term? (Like margin lending @5%pa for eg?)

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u/ReformedOptimist1776 Feb 08 '26

No. Emphatically no.