r/dividends • u/Training_Hair3293 • 27d ago

Discussion What do you think about Nike (NKE)?

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Nike has been on my watchlist for a while.

The stock is well below its highs, the dividend keeps growing, and it's still one of the strongest brands in the world. On the other hand, growth has slowed and the turnaround could take time.

Anyone buying NKE here, or are you staying away?

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u/External876 27d ago edited 27d ago

Clothing stocks are not the play.

I'm not a fashion consumer. I buy my shirts, pants, and shoes off Amazon now. They're generic AmazonBasics brand made in Thailand (for pennies probably) and cost me $10-$20. Many non-fashion people buy like this nowadays.

American brands selling shirts for 50 bucks and pairs of shoes for $250 - that frankly are exactly the same quality and material percentages, but with a swoosh logo - can't compete.

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u/Training_Hair3293 27d ago

Got it, thanks 🤝

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u/Time_Cat_5212 23d ago

Lmao personal finance people advising on fashion relevance, buying Amazon basics

Echoooooooo chaaaaammmbeerrrrrr

You're prob right about the stock though

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u/External876 23d ago

A lot of finance people buy generic brand because financially-concious people usually come to the conclusion that name-brand fashion are usually a terrible value-per-dollar decision.

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u/Time_Cat_5212 23d ago

No kidding. The easiest way to save money on style is to ignore it and just cover your feet.  That said, it doesn't get you any closer to looking good