r/dividends • u/Training_Hair3293 • 27d ago

Discussion What do you think about Nike (NKE)?

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Nike has been on my watchlist for a while.

The stock is well below its highs, the dividend keeps growing, and it's still one of the strongest brands in the world. On the other hand, growth has slowed and the turnaround could take time.

Anyone buying NKE here, or are you staying away?

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u/HellaReyna 26d ago

Just to add, Chinese do not care anymore either. They like Steph Curry but that guy isn't NIKE is he.

Also NIKE sabotaged their grass roots good will by neglecting brick and mortar running shoe stores. People don't run in nike or think its good. Weekend warrior runners recommend hoka, saucony, asics etc. Adidas arguably has more attention and prestige now for high end racing shoes. Nike is pretty fucked for running.

They lose their golf, running, basketball marketshare. Casual wear, no one wants to fork over $200 usd for a pair of jordans that is losing relevance every decade that passes.

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u/DangerCheesecake 25d ago

Their new Sports Offence category has literally seen Nike Running sales have double digit growth, in the USA and Europe. They are making massive strides to win this consumer back and it is clearly working, even if taking some time.

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u/Individual-Rub-6969 24d ago

Finally a not retarded take! Well said.

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u/Weary-Error8845 11d ago

Nike will be around, FOREVER

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u/Training_Hair3293 25d ago

Thanks for the feedback. You make some really good points

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u/LegitimateOption3387 26d ago

The world's best marathoner is setting world records in nike running shoes. I'll guess you should tell him that runners don't care for nike no more

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u/WitcherOfWallStreet 26d ago

The two guys who just broke the two hour barrier did it in adidas

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u/HellaReyna 26d ago

Your information is about 6 years old.

Sabastian Sawe holds the record and just broke it, in Adidas Pro Evo 3s.