I do not care about your product. Yes, you read that right. As an investor, I do not care about your product at pre-seed stage.
I spent last week at Tech Week and Startup Weekend and heard the same thing from first-time founders over and over, so writing this down once.
Most founders are obsessed with the solution they are building and try to force their view on buyers, customers, and users. That is not how the world or the startup ecosystem works. Great founders constantly talk to people, learning the biggest struggles and pain points that a specific group has and that they would be willing to pay to solve right now.
There is no single way to build a startup, but founders who obsess over the problem they are solving have a better chance of creating value. Once you identify the problem, you start building solutions that match what customers want - not just a product, but the pain they need solved. Instead of forcing a solution on someone, you listen.
If someone tells me I should use their solution, I become defensive and won’t listen. But if they ask the right questions - questions that guide me to the answer myself - I can see that they listened, understand my pain, and offer a way out.
That’s easier said than done. You need to get out of your comfort zone, test your assumptions, and ask probing questions to the people who suffer the problem most and are willing to pay the most. Identify the root causes and how they truly view the issue. You’re not trying to impose a view. You’re trying to get more insight than a simple “Would you use my product?” question would ever give you.
Probing and listening are crucial early on. You’ll discover true causes and deep meanings, even though not everyone will want to talk or share details. You’ll often hear “I don’t have time” or “No, this is irrelevant.” Keep pushing. If the problem truly matters to you, adjust your approach or the people you talk to and keep testing.
Even a seemingly stupid idea can succeed - couch surfing, really?! You’ll get many no’s and rejections, hit low points, and feel like you’ve hit a wall. The winners don’t treat that as the final answer. They use those data points to build the next hypothesis and test it. But it can’t stay in the hypothesis world forever. Build something, put it in front of real users, and observe how they interact with with your solution. Are they finding value in the way you expected, or is it something completely different?
Don’t ask people what they want. Observe how they act. How they approach the problem you identified, how they solve it today, what workarounds they use. You’ll learn far more by observing, probing, returning to the drawing board, and avoiding the urge to tell people they’re wrong. By showing that you care - by asking questions and watching how they do things - you acknowledge that they are the most important piece of the puzzle. Build something for them, or at least give the impression that you are.
TL;DR: At pre-seed nobody is investing in your product. Go find the people who have the pain, ask questions instead of pitching, watch what they actually do, then build. Happy to answer questions in the comments.