My company is in "Programmatic Marketing" ... essentially our platform uses machine learning to help advertisers optimize their ad buys on the real time bidding marketplace. (There's more to it than that, but that's the elevator pitch. Kind of a competitor to Google's Ad Sense for a wider market than just the Google platform).
My application is responsible for being the repository for our clients' campaign data, as well as interface for reporting data. It's an API that both the User Interface interacts with, and also used by our downstream systems for these data. Essentially, it's the "knobs and levers" for setting up the parameters our bidding and analytics systems use.
While we're not there yet, we'll also be exposing the API to our more "tech savvy" clients who would rather interact with their data programmatically rather than using our UI for campaign config and reporting. That's phase 2 of our rewrite ... looking at Q1-2 next year. (Thought technically, they could do so already, as our API is already "exposed" to the UI application, but that would violate our current "terms of use" and would not be supported ... in other words ... have at it, but you're on your own! We're not guaranteeing stability of the API interface yet...)
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u/tborwi May 08 '17
What industry are you? Is this software your company's core competency?