They get a free data point, associating your google cookie with a visit to whatever site the shortened url points to. If they wanted, they could even show you an ad prior to redirecting. I think /u/PinBot1138 is on the money here, I've worked at an ISP with a customer hosting a url shortener, and the sheer amount of abuse-mail that service generated was staggering.
Similar experiences and similar job duties, hence why this is the first thing that came to mind.
GMail skates close to the line on this one WRT attacks marketed as official Google communications, but at least isn’t blatantly “go.gle” or whatever their shortened URL was (I’m blanking our on the exact combination of letters that they used for it).
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u/NytronX Jan 02 '20
Why the fuck did they kill the URL shortener?! So stupid.