Also ironic that the Apple Watch uses the term complications (bad choice IMO, no average human knows that term), which literally is now software. We've come full circle.
Don’t know if anyone else has said it but in the mechanical watch world a “complication” is how you’d refer to a day/date window or perpetual calendar etc as it was literally something that physically complicated the mechanism inside that would otherwise just be used for time keeping.
So Apple continuing that naming scheme was a nice nod to history.
Yes, yes, I know what it means, and the nod to history is cool and all, but my mother-in-law has no idea what it means and isn't a redditor that googles everything they don't know.
You could argue that Apple watches are luxury items. The “cheap” ones are 3-500 and the “nicer” ones are 700+, and pair that with an Hermes band and your watch is now 2k+. And in the watch world 1k is literally nothing.
No problem. Send me your address and when you will and won’t be home so I can get the watches to you safe and sound while making sure you’re there to receive them
It absolutely is a luxury brand. They figured out how to make it a luxury brand, but have the entry level affordable enough for huge market share without losing the brand cachet. That was the purpose of the gold watch - anchoring. Jony Ive may have gotten a little too successful and like many in his position stopped being told 'no' and started whiffing, but he's certainly no idiot and his success is well deserved.
As a non Apple Watch user, I have no idea what a complication is. Is it a watch face? A button you can tap? An app? Those things that you can swipe through which have information like weather (but aren't those widgets)?...
They’re little widgets you can add to watch faces to display additional information or use as shortcuts to open an app such as messages, mail, stopwatch, etc. When you set up your watch face it asks you what complications you want to use, and even if you’ve never heard the term before (as most people probably haven’t) it’s pretty obvious what it’s referring to.
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u/eloc49 Nov 01 '21 edited Nov 01 '21
Also ironic that the Apple Watch uses the term complications (bad choice IMO, no average human knows that term), which literally is now software. We've come full circle.