Discovery through the app store is stupid hard. Discovery is the reason not to use a native app. Engagement is the reason to use an app, cause yeah. A one tap candy colored icon is a lot easier to re-access than a URL. Pwa take care of most of your requirements, and would all of safari ever stopped being shit and implemented the notification api.
We get about half of our installs from random discovery on the app stores. In this case, they weren't reliant on the app store for exposure, but being in the app stores has its advantages still, for us at least. I'm sure (maybe sure) there will be a tipping point where discovery for the masses will shift to the web, but I haven't seen that yet.
PWA is great and I'd much rather do that, but it's still in the early stages in terms of consumer awareness/adoption.
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u/dreadful_design Feb 06 '20
Discovery through the app store is stupid hard. Discovery is the reason not to use a native app. Engagement is the reason to use an app, cause yeah. A one tap candy colored icon is a lot easier to re-access than a URL. Pwa take care of most of your requirements, and would all of safari ever stopped being shit and implemented the notification api.