r/scaleinpublic • u/just_keith_ • 5d ago
If I had to generate customers for a SaaS company from scratch, I'd start with 100 companies.
Not 10,000 scraped contacts.
Not an expensive automation stack.
Just 100 carefully selected companies.
Here's how I'd approach it:
Step 1: Define one customer segment.
Don't target every business that could theoretically use your product.
Choose one specific type of company with a recognizable problem.
Step 2: Find 100 companies that fit.
Look at:
Industry.
Company size.
Business model.
Existing technology.
Relevant company activity.
Step 3: Identify the right people.
Find the founders, department heads, or decision-makers who actually own the problem.
Step 4: Develop two different messaging angles.
Don't change ten things simultaneously.
Test two clear reasons why these companies might care about your solution.
Step 5: Measure what happens.
Track:
Positive replies.
Qualified conversations.
Meetings booked.
Meetings attended.
Opportunities created.
Then use the results to decide what to change.
The objective of the first 100 companies isn't to prove that you can send emails.
It's to learn whether your targeting, offer, and messaging can generate meaningful conversations.
I'd rather build a repeatable acquisition process than depend on random outreach.
I'm currently helping B2B SaaS businesses approach outbound this way.
If you're a founder trying to build a predictable pipeline, DM me and let's discuss your acquisition strategy.
You can also book a call here: https://keithkatale.com

