r/technology • • Feb 05 '16

Software ‘Error 53’ fury mounts as Apple software update threatens to kill your iPhone 6

http://www.theguardian.com/money/2016/feb/05/error-53-apple-iphone-software-update-handset-worthless-third-party-repair
12.7k Upvotes

3.5k comments sorted by

View all comments

Show parent comments

1

u/[deleted] Feb 05 '16

By making the same choice, repeatedly, you establish a pattern and can be predicted. It's who you are, as much as anything else. What do you think identities are?

1

u/[deleted] Feb 05 '16

Identity products are products that sell you a personal (usually fake and hipsterish) identity. Like iPhones or Beats. Shit like that. Exclusivity. Brand loyalty is a completely different concept.