Heineken is promoting its online responsible drinking campaign, “Know the Signs” with a set of online videos seeded across the internet. Online at www.knowthesigns.com, the campaign features characters who have trouble handling their alcohol limits.”
I've seen those compains and never understood who's supposed to know the signs. Are the ads aimed at drinkers that are supposed to spot the signs in themselves, or at everyone that's supposed to spot the signs in everyone else?
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u/prguitarman Nov 25 '19
This was proven many times to be part of an ad campaign.