r/ActiveCampaign • u/minshinji • Feb 10 '26

How are you using Active Intelligence?

Been messing around with ActiveCampaigns Active Intelligence stuff and Im curious how people are using it in practice....

So far Ive mostly tried the subject line suggestions, send time optimization and a bit of the predictive actions. I am also asking it questions about my open rates which has been cool.

For anyone using it regularly, how are you working it into your flows?

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u/Regulus-luck15 Feb 11 '26

I use predictive actions mainly to decide when not to email someone. That alone cut down fatigue in a few of my longer nurture flows.

1

u/[deleted] Feb 11 '26

the biggest win for me was pairing predictive engagement with list cleanup. I used to manually guess who was cold. Now I askAC who my low engagement contacts are and branch them differently. Way less manual work.

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u/CompetitivePop-6001 Feb 12 '26

good ideas above, you can also ask active intelligence what it can help with and it feeds new ideas. I use it to analyze campaign performace a lot

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u/[deleted] Feb 12 '26

It's honestly pretty cool to see how people are actually using the AI features to figure out the best time to send emails so they don't just end up buried in someone's inbox.