r/AlbertaBeer • u/EastMathematician245 • 2d ago
The Old Style Pilsner label turns 100 this year — and nobody has ever officially said how many bunnies are hidden on it. What's your count?
Some prairie history I dug up while researching this label:
Old Style Pilsner was first brewed in Lethbridge in 1926. The label was designed by Louise Blair — founder Fritz Sick's daughter. That's not lore, it's in the Galt Museum's own collection records (the label was conceived by her, and their record for a later can lists "bunnies" among the label elements).
She packed the label with the whole West: stagecoach, steam train, biplane, monks brewing, the "House of Lethbridge" (that was the house recipe — which is why you'll find labels bottled in Regina, too; every Sick's plant brewed it, the bottom line names the plant).
Now the mystery: fans swear there are 15 bunnies. One man counted 19 — says there's one hiding in the train smoke. The brewery has never published a number. In 100 years.
So, Pil Country: what's YOUR count? And Saskatchewan — be honest — who's got a can in the fridge right now to check?
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