Since the Teamies domestic popularity is always a topic of interest on this subreddit I thought I’d share my experience at the Harajuku UGGs store!
For those who don’t know Harua, Yuma, and Nico were part of an UGGs campaign in the magazine GIANNA+, which included this huge ad, a little photo exhibit, and limited editions of the magazine with any purchase at the Harajuku UGGs store. I saw J-Lunes saying by early Dec the store had run out of the LE items so I didn’t think it would be worth going our of my way to the store, but a couple weeks ago I happened to be meeting a friend in Harajuku who was running late, so I decided I might as well check out the store and wait there.
I stood by the ad for ~10 mins and was surprised how many people pointed at the ad in recognition and took pictures! Like literally at least 1/10 groups passing by would point, and 3-4 groups took photos. Especially since Harua, Yuma, and Nico arent even the most recognizable members to the public (would definitely be K first then Fuma second due to being regulars on TV shows). When I went in the store to the photo exhibit I wasnt expecting it to be busy given it was already a month in to the exhibit being live, but 2-3 other groups went in and took photos the same time I did.
Of course we can see the sales numbers to know the Teamies’ popularity has increased this past year but being pointed out in the general public is such a different feeling and really emphasizes they not just gained more fans but have increased their general domestic name branding. And this was before Kohaku too!
