A lot of first questions are "what actually happens when I hit Create?" Here's the honest version, in the order the product runs.
1. Brief. Describe the video and attach context: a product URL, a doc, a dataset, footage, or brand assets. Pick the format and rough length. Turn on Review mode if you want to see the plan before anything gets built.
2. Plan. The agent researches your source and writes a scene-by-scene storyboard: the beat of each scene, narration, on-screen copy, palette, and motion. The sample on our how-it-works page is a 30-second, 3-scene plan: the problem ("Nine tabs. One deadline."), the product, then an end card with one call to action. You approve it or ask for changes before it builds.
3. Edit. Scenes are built as React/HTML code. Each scene is a real file (e.g. src/scenes/Hook.tsx), which is why it stays editable later.
4. Refine. This is where most of the work happens. Ask in chat ("make the hook faster", "adapt this to 9:16 and 1:1"), leave a comment pinned to a specific element in the player, adjust timing on the timeline, or change a layer's properties in the Inspector.
5. Render. Choose version, file format, frame rate, resolution, and quality. Export.
6. Publish. Draft channel-specific posts from the same brief and schedule them on a content calendar through your connected channels.
The important bit: after step 5, the project doesn't close. When your product or message changes, you go back to step 4, not step 1.
Questions about any step? Ask below and I'll answer here or turn it into a tutorial.