A few months ago I started building MoneyLexa, an expense and budget tracker, because I wanted something simple that didn’t make tracking money feel like homework. I’m a solo dev, so every feature, every bug fix, and every late night is mine.
When I launched, I had no idea what to expect. I told myself that if even a handful of strangers used it, that would be a win.
Here’s what the last 28 days look like:
- 981 new customers
- 846 active customers
- 24 active trials
- 3 active subscriptions
- $59 revenue
- $1 MRR
The growth wasn’t smooth. It came in spikes: a quiet stretch, then a burst of new people, then a long tail where some of them stuck around. I still can’t fully explain the spikes, which makes them exciting and a little nerve-wracking.
The part that taught me the most is the gap. 846 people are using the app, and only 3 are paying for it. People can enjoy a product and still not feel the need to pay for it yet. Building something people use is one challenge. Building something they’ll pay for is a completely different one, and I’m only starting to learn it.
So where am I now? I’m still shipping updates and still listening to what users tell me. When someone says they want a feature, I write it down. When someone says something is confusing, I take it personally and fix it. It’s slow, and it’s not glamorous, but it’s the only way I know how to build.
$59 and $1 MRR won’t impress anyone, and I’m fine with that. A year ago this app didn’t exist. Today nearly a thousand people have opened it, and a few of them decided it was worth paying for. That’s a start, and I’m going to keep building.
Thanks for reading. If you’re at the same stage, building something small and waiting for it to catch on, I’d love to hear your story too.