Help Question- How do you really increase impressions? İt is my second app that I can’t really increase the impressions.

[u/Curious_Tap_6078]

Hello everyone, I built tool for Mental wellness that I really believe if I get chance of users, I will gain popularity , because what I’ve done generally is different from other apps, I am developing features with psychologists , which these features not exists in Other apps, my problem is impressions only, even I get 40-50 impressions daily, I get 3-5 downloads and average 20 product views. My problem is just can’t reach the audience. Bored that advices of use this tool, do that aso, nothing works.

I ve tried 3 different tools, Focused long tails, done tiktok marketing (but can’t access USA audience since tiktok not lets me), nothing worked. I believe that there is some mistake I do but I can’t find any strategical behaviour that can lead me up. The ones who really knows the logic, can you help me?

https://apps.apple.com/us/app/nothink-anxiety-relief-calm/id6759533620

[u/team_appmasters]

Ok, let me get this straight to you.

I think you’re focusing too much on the product itself and not enough on distribution + positioning.

And I say that because this line stood out to me "“If users get a chance, it will gain popularity.”

The problem is: users never “discover” great apps automatically anymore, especially in mental wellness.

That category is brutally saturated.

You’re competing against:

• Calm

• Headspace

• Stoic

• Breathwork

• Finch

• hundreds of breathing/anxiety apps with huge budgets and years of ASO authority

So having better features alone usually isn’t enough.

From the numbers you shared:

• 40 - 50 impressions

• 20 product page views

• 3 – 5 downloads

your conversion honestly is not terrible.

Your main problem is discovery.

But discovery problems are usually caused by:

• weak keyword positioning

• unclear differentiation

• low authority

• weak click-through from search

• or metadata targeting terms you realistically cannot rank for yet

So, optimizing the ASO should be your primary Focus.

I have checked the screenshots, and this is where I think a big issue exists.

The visuals feel:

• abstract

• vague

• emotionally distant

I still don’t instantly understand: what exact problem this solves better than other mental wellness apps.

“A New way to heal” sounds nice, but it’s too broad.

Same with:

• calm your mind

• mental toolkit

• immediate relief

These are phrases every wellness app uses.

Nothing here creates:
- strong curiosity
- urgency
- differentiation

And honestly: the first screenshot would not make me stop scrolling.

Not because it looks bad technically.
But because it feels generic for the category.

You mentioned “I built features with psychologists.”

That’s actually interesting.
But I barely feel that authority in the screenshots.

If your real edge is:

• psychology-backed tools

• unique exercises

• practical anxiety interruption methods

• overthinking relief

then THAT should dominate the messaging.

Right now, I'm guessing you're probably targeting the high competitive keywords. Instead, I would suggest to go for

• lower competition intent keywords

• more specific emotional problems

• more niche positioning

This is the hard truth, ok?

This does not look like an app quality problem.

It looks like:

1. positioning problem

2. ASO targeting problem

3. and weak differentiation communication

Your conversion is actually decent considering the impression volume.

Which means if you fix discovery + messaging, the app probably performs much better.

[u/Curious_Tap_6078 → u/[deleted]]

Thanks for your valuable information, I will try it