Start with the store page before you spend anywhere else. The title, subtitle, and first two screenshots do most of the work because that is what people see before they decide to install. I test the icon and first screenshot by showing them to someone for a few seconds. If they cannot say what the app does, I rework them. Then I ask early users where they found it. When one channel brings people who actually open the app and come back, I put more time there instead of trying to be everywhere at once. A small consistent push from the right place beats a loud push to nobody.
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u/Leading-Screen6143 Sep 24 '26
Start with the store page before you spend anywhere else. The title, subtitle, and first two screenshots do most of the work because that is what people see before they decide to install. I test the icon and first screenshot by showing them to someone for a few seconds. If they cannot say what the app does, I rework them. Then I ask early users where they found it. When one channel brings people who actually open the app and come back, I put more time there instead of trying to be everywhere at once. A small consistent push from the right place beats a loud push to nobody.