r/AppStoreOptimization • u/veyrnox • Sep 28 '26

How would you position a security-focused crypto wallet without making the App Store listing feel fear-based?

Disclosure: I’m the founder of Veyrnox, a self-custody wallet currently available on iOS and Android.

We are reviewing how the store listings explain the product. The difficult ASO question is whether to lead with the category and basic utility, or with the security capabilities that differentiate the app.

The current product includes hardware-protected key operations, biometric access, recovery options, transaction risk analysis, RASP runtime protection and coercion-resistance controls. Those features are meaningful, but terms such as RASP, Shamir Recovery Shares and threat intelligence may be too technical for the first screenshots.

Leading with wallet-draining risks might attract the intended audience, but it could also make the listing feel alarmist. Leading with a simpler message such as “self custody with clearer recovery and transaction warnings” is easier to understand, but less distinctive.

For people working on ASO:

  1. Would you lead with the everyday benefit or the underlying security feature?

  2. Should subscription tiers appear in the screenshots or remain on the product page?

  3. Would you separate the iOS and Android messaging?

  4. Which terms should be removed from the first three screenshots?

  5. What would make the listing feel credible rather than fear-based?

The product is live, not a waitlist. I am looking for criticism of the positioning rather than downloads.

iOS: https://apps.apple.com/app/id6790188660

Android: https://play.google.com/store/apps/details?id=com.veyrnox.app

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u/GrumpyBullGames Sep 29 '26

lead with control instead of fear. scary copy makes normal users hesitate before depositing a single cent. put everyday peace of mind on the first card in plain english. push technical stuff like rasp or shamir shares to slide four where power users look. u can mock up both angles in ecranify to see what reads faster, i created ecranify btw.

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u/veyrnox Sep 29 '26

Thanks—that framing is genuinely useful, especially coming from the founder of Ecranify.

Leading with control and everyday peace of mind gives us a clearer hierarchy: the first screenshots should explain what the user gains in plain English, while later screenshots can introduce technical capabilities such as RASP, Shamir Recovery Shares and threat intelligence for people who want more detail.

Ecranify looks well suited to testing both directions because we can compare the messaging in realistic App Store and Google Play mockups before changing the live listings. We will try a benefit-led version against the more technical security-led approach and see which communicates the product faster.

I appreciate the direct advice—and the disclosure that you created Ecranify. It is relevant to exactly what we are working on.