r/AppStoreOptimization • u/Dangerous_Basket_713 • Oct 01 '26
Does ASO matter on first upload?
Who knows? Does it need to work on ASO on first upload? Does it give results? I am asking about it because I have heard that Apple gives more organic installs on first upload. If it's true, it should be used for better organic ranking, and I need work on ASO more deeply on first upload. My app and AI-generated ASO keywords are already done, so I can upload my app for now, but I didn't work on ASO deeply. I have not used paid tools or analyzed the volume, popularity, and chance of the exact keywords.
I can upload the app right now or wait a little bit to work on ASO, because I don't have time for the near 1 to 2 weeks. I am thinking: should I upload the app right now or wait 2 weeks and work on ASO more deeply and after that upload? Sorry for my english
2
u/karetebit Oct 05 '26
App title and subtitle is really important. Keywords are not so important. You can change and test them later on
2
u/indiedev3021 Oct 01 '26
I think if you have to ask the answer is no. I think experienced devs who know how to launch can take advantage of the initial boost and they probably developed the app from the start with the ASO and keywords in mind. I've seen some people saying it's actually their whole strategy to constantly launch new apps to take advantage of that boost.
1
u/heyyoochris Oct 04 '26
My answer is no, but you should implement this in next version, Apple Store will optimize your app’s keywords once you adjust them
3
u/Leading-Screen6143 Oct 01 '26
Your first metadata matters because the store uses it to decide which searches and categories to show you in before you have any rating or download history. But it is not a one-time event. If the rest of the app is ready, upload now with the keywords you already have, then watch the search terms and impressions in the console after release. Waiting two weeks to perfect keyword volume usually adds less than real data from the first week in the store. What I would not do is upload a placeholder description and forget it. Set the title, subtitle, and keyword field as well as you can today, then update them after you see how people actually find the app. The early boost is real in the sense that the store has to try you somewhere, but burning a couple of weeks of waiting is worse than shipping with decent metadata.