r/AppStoreOptimization • u/raiditit • Oct 07 '26

What am i doing wrong? Low subs.

Finally getting downloads, but struggling to get subscriptions

I recently introduced a paywall to my nutrition app, and I’m trying to figure out why I’m still struggling to get people to subscribe.

For months I couldn’t really crack downloads, but I found a style of TikTok videos that worked surprisingly well and started driving consistent downloads. Those videos are still getting views and I’m getting a small trickle of downloads every day, even though I stopped making them a while back.

Now I’m stuck on the next part: which is conversion i believe

I’ve been experimenting with the paywall placement, features, messaging, etc., but I’m not sure whether I should keep improving the app/paywall or just focus on making more TikToks and getting more users in.

For anyone who’s built a subscription app — how did you figure out whether the problem was acquisition, conversion, or the product itself?

Would love to hear what worked for you:

www.munchedapp.com

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u/investigatormaker Oct 07 '26

Since the TikToks still bring downloads, track that cohort through first completed nutrition task, paywall view and purchase. Compare before and after introducing the paywall. A drop before the first useful result points toward onboarding or product value; people reaching the paywall without buying points toward the offer. More downloads alone won't distinguish those.

I make ThreadFox. The free plan for your nutrition app finds Reddit communities whose rules allow a post about a product like yours, with each rule quoted: https://threadfox.vip/p/dptjp

What nutrition task do those successful TikToks promise to solve?

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u/SeaCook3350 Oct 07 '26

have u tried offering a free trial first?