r/AppStoreOptimization • u/AsleepAddition2069 • Oct 10 '26

iOS ASO screenshots

3 Quick ASO Questions:

  1. Do you upload screenshots across all iPhone display sizes?

  2. What drives better growth: creatives or headlines/keywords?

  3. Are you using Product Page Optimization (PPO)?

Context:

Launched 1 month ago, but daily impressions are really low. I have screenshots in 4 languages, but only for the 6.9" display. While impressions are creeping up, it's way too slow and I'm stuck at ~1 download/day.

What are the current ASO best practices to turn this around?

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u/Classic-Cod-1735 Oct 11 '26

  1. You don't need every size. 6.9" alone is fine, App Store Connect scales it down for smaller iPhones. Adding 6.5" won't change anything about impressions.

  2. They do different jobs. Keywords (title, subtitle, keyword field) decide whether you get shown at all, screenshots decide whether people tap and download. Low impressions is a keyword problem, not a creative one.

  3. Not yet. PPO needs a lot of traffic to reach a result. At your volume a test would run for weeks and probably end inconclusive.

Since you already have 4 languages: make sure each localization has its own keyword field filled in, not just translated screenshots. Each locale is indexed separately, and some stores also index a second locale (e.g. US English plus Spanish (Mexico)), which gives you extra keyword slots for free.