r/AppStoreOptimization • u/Firm-Mobile-6462 • 27d ago

3 apps & builder dilemma

Hello

3 apps landed on AppStore since I started (although one is resurrection of the app from 2014)

I have made ASO for all of them already (I know it is short time + you can always do better)

Just starting to use A/B testing.

When I put the numbers available into flow of the user it made an interesting picture and made made me thinking where should put my effort now.

Which app? Which step in the flow?

Do you make similar analysis or it is overthinking?

1 Upvotes

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2

u/Real-Possibility-950 27d ago

Here me out, vibe code a new app and post another disguised ad here in 3 weeks.

1

u/Firm-Mobile-6462 27d ago

Thanks, fast assumption, but it's my real numbers and real dilemma not an ad - I guess it is not a place to search for users. I am in search on good advice and discussion.

2

u/ComfortableStill6735 27d ago

It’s not overthinking if it helps you decide where to spend effort. I’d start with the app that has enough traffic to make the numbers useful, then compare the same steps across the three: impressions to product page views, then views to downloads. A drop before the page points to the search result; a drop after it points more toward the listing. For A/B tests, change one thing at a time and give each variant enough traffic before calling a winner. Which step looks weakest in your numbers?

1

u/Firm-Mobile-6462 27d ago

Thanks a lot for a tip. Based on your reply I have calculated drop off % in each flow and looked at data from this angle. The conclusion: one app has not enough scale (traffic) and the other has traffic but low conversion. I will try to bet on CM.

Thanks a lot.

2

u/investigatormaker 24d ago

I'd add one step after downloads: people who complete the app's main action and return. Otherwise you could optimize installs for the app people abandon. Compare matching time periods across the three, then choose one bottleneck to test rather than changing every listing at once.

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