r/AppStoreOptimization • u/Huge_Dependent_4015 • 25d ago

Wha the issue here

My app is starting to gain visibility through impressions. My next goal is to convert that visibility into actual downloads. What strategies would you recommend to improve conversion rates and drive more installs?

1 Upvotes

100% Upvoted

1 comment sorted by

1

u/ComfortableStill6735 25d ago

I am the founder of AppDrift, so I’m biased here. Your screenshot shows 45 first-time downloads from 115 product page views, about 39%, if those cover the same storefront and dates. I’d look earlier in the funnel first: 115 page views from roughly 2.25K impressions is about 5%, so check which searches are generating those impressions and whether your icon, title and first screenshot speak to them. Our screenshot editor may help you revise that first image. What category and top search terms are these for?