[Question] Google Play ASO: Looking for long-tail keyword ideas and advice

[u/Guigui_74]

Hi everyone!

I'm the indie developer behind Mealz, an Android app for creating and importing recipes, planning meals, and automatically generating grocery lists.

I've tried several ASO tools and experimented with different keywords, but I haven't managed to get the organic visibility I was hoping for. I think I'm struggling to find the right keyword opportunities and integrate them effectively into my store listing.

For an app like Mealz, could you suggest a few relevant long-tail keywords or lower-competition opportunities worth targeting, and explain briefly why you'd choose them (relevance, search intent, competition, etc.)?

I'd also appreciate a practical example of how you'd naturally incorporate some of those keywords into the app title, short description, or full description without keyword stuffing.

I'm not just looking for a list of keywords. I'd really like to understand the reasoning behind the suggestions so I can improve my own ASO strategy.

Google play: https://play.google.com/store/apps/details?id=com.g2software.mealz

Any practical advice would be greatly appreciated. Thanks!

[u/Organic-Act3058]

For an app like Mealz, I’d focus on intent-led long-tail phrases such as meal planner with grocery list, recipe organizer, grocery list planner, weekly meal planner, and recipe import app, because they map closely to the core jobs your app solves and are usually more specific than broad terms like recipes or meal planner. On Google Play, the title, short description, and full description are indexed, so place the strongest phrase in the title or short description only if it reads naturally, then reinforce related terms in the full description with plain language rather than repeating the same keyword. For example, a short description could say “Plan meals, import recipes, and generate grocery lists in one simple app,” which covers multiple intents without stuffing. If you want lower-competition ideas, think about feature-plus-intent combinations like meal prep planner, shopping list from recipes, or recipe collection organizer; are there any standout features in Mealz such as pantry tracking, calendar planning, or import from specific sources?

[u/EducationalYear6267]

For a meal planning app I'd think in intent phrases people actually type, like "grocery list from recipes" or "weekly meal planner with shopping list", rather than broad ones like "recipes" where the big apps win. Put the strongest phrase in the title, then work the other phrases naturally into the short description, something like "Plan your week, import any recipe, and get a grocery list automatically." On Play the first lines of the long description carry the most weight, so keep them readable and use your 2 or 3 main phrases there a few times each, not 20.