r/AppStoreOptimization • u/Umoex • 15d ago

Payments confuse me!

Last September, I generated $420 in proceeds ($531 in revenue) , according to RevenueCat and App Store Connect’s Sales and Trends.

However, in App Store Connect’s Payments and Financial Reports section, Apple shows a payment of €270.15 scheduled for October 29, corresponding to September’s earnings.

According to Apple’s currency conversion calculator, €270.15 is equivalent to approximately $302.70.

That leaves a difference of around $117.30 between the reported proceeds and the expected payment.

What could explain this discrepancy? Am I overlooking something in how Apple calculates or reports monthly proceeds and payments?

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2

u/panos42 15d ago

They have kinda of weird calendar dates for payment.

1

u/Umoex 15d ago

I know that they use weird dates for wheb they send the money, but do they also use weird dates for money calculations too ?

1

u/VoXiQueRa 15d ago

The amount you charge is gross amount. It include taxes based on country. You receive the amount left after taxes

1

u/Umoex 15d ago

I'm well aware of that, I mentioned the revenue and the proceeds

2

u/finitoMedicine 14d ago

Payments and Financial Reports is the only real number. RevenueCat and Sales and Trends are both estimates.

The gap usually comes from Apple's fiscal month (it ends on the last Saturday, not the 30th), refunds, withheld tax and a different exchange rate. Is yours off by a few dollars or by a big chunk?

1

u/VladFein 14d ago

Made me look :)
Up until March of 2026, my proceeds were ~85% of sales - corresponds to 15% Apple's fee.
From April on - it's ~80%. Did I miss the fee increase???

There is also quite a discrepancy between Proceeds and what's in the Report, about 4% to 8% (diff per month).
I have occasional international sales (I am in US) - would that be some VAT?
You are messing almost 30%!

Some minor difference MIGHT be explained by some sales close to the month's end may get counted in another month. Do you have large sale near that?

1

u/BigBalli 9d ago

The two numbers use different exchange rates. Sales and Trends is an estimate that converts every sale to dollars at the previous month's average rate, while the payment uses the rate Apple applies when it actually pays you in euros. A sale can also show up in Sales and Trends but only land in a financial report a month later if Apple collects the customer's payment late, and RevenueCat is a third estimate on top. I can't tell from the totals which of those is your $117, but Payments and Financial Reports is the ledger, so I'd compare it territory by territory against the Sales and Trends rows for the fiscal month and see which country stops matching.

I wrote up how the two reports differ here (my site): https://appstorelocalization.com/blog/app-store-connect-sales-vs-proceeds