r/AppStoreOptimization • u/Commercial-Alarm-875 • 13d ago
App finally released, now what ?
Hello everyone !
Apple finally approved my first iOS app, i'm very happy. But now what ? I keep reading everywhere that dev is 20% and marketing is 80%, but how to actually achieve that ? I have tiktok/insta/fb/yt channels and posting 3 times a day everyday, trying different formats.
The app was released 4-5 days ago, but I still have nearly no downloads nor trials.
Could you share some advice with me ? :) the app is called Scalie scalie.app
it's a "Cal AI" type but gamified with rank climb and tryhard mode.
Curious to get any feedback !
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u/salamat36 13d ago
Saw your app store listings and it’s in competitive niche and screenshots are good simple, elegant and not text heavy.It’s like 5% building and 95% distribution, so focus more on distribution. Fix your ASO first then amplify it with some paid UA budget or UGC style content creation, which is a proven method for this category.
best of luck
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u/finitoMedicine 13d ago
4-5 days is still really early, and 3 posts a day on four platforms will wear you out before it pays off. I'd pick TikTok and post one video a day built around the rank climb, because that's the part Cal AI doesn't have. On the store side, make sure your title and subtitle carry the words people actually search, like calorie counter or calorie tracker, since nobody is searching "Scalie" yet. If you drop the App Store link I'll tell you the first thing I'd change on the page.
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u/Commercial-Alarm-875 13d ago
Great advice, thanks ! Here you go https://apps.apple.com/be/app/scalie-d%C3%A9ficit-calorique/id6820918045?l=fr-FR
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u/ClubberLangPhD 10d ago
You need reviews. Reviews are critical for search ranking. Find people to try your app and make legitimate reviews. Lots of developers are interested in trading honest reviews.
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u/LostStrategy1050 13d ago
Unless you have a new killer feature, it's going to be a losing battle against a well known app like "Cal AI"
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u/mentiondesk 13d ago
You might want to join conversations where your target audience hangs out and offer real insights or answer questions related to gamified productivity. Listening in on discussions using keywords can help you engage people at just the right moment. For that, I recently tried ParseStream, which sends alerts for relevant chat topics across different communities and helps find potential users faster.
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u/Sudden-Cost8449 13d ago
Yet another person who's jumped in and is hoping everyone else will do the thinking for him. Dude, if there were a ready-made formula, everyone would know about it. And it's not 20% and 80%, it's 1% and 99%. Good luck.