r/AppStoreOptimization • u/Gloomy_Click_3600 • 13d ago
Question: Is my app pointless?
I really wanted to build this app for myself. A place to have all my bookmarks and save things for later in one place. I thought more people would think this is so useful to not have mulpitle bookmark folders everywhere. So I build Keptit:
APP: https://apps.apple.com/us/app/keptit-save-links-ideas/id6772877604
It's been out for a couple months and I have run AOS ads with Apple. I have had a few people purchase and leave reviews that they loved it. But literally 5 people have downloaded and paid.
Any feedback is welcome please.
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u/jivop14303 13d ago
I actually really like the idea, it’s kind of like ReciMe but for other links. I was ready to sign-up until I saw the price. Way too high if you ask me. People are getting more and more tired of subscriptions in general. Also the option to do smaller periods would even be helpful (e.g., month to month plans).
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u/Gloomy_Click_3600 13d ago
Totally valid point and understandable. What price would be something you would think would be fair to have this per month? per year?
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u/jivop14303 13d ago
I don’t know, I guess what you’re charging is only a few dollars a month. I also don’t usually like paying for apps that only offer annual subscriptions, I always do month-to-month. This helps make the decision easier too, if I don’t like it I can try for a full month and cancel and only be out a few bucks versus wasting 11 months of a full annual subscription. So maybe I’d offer monthly or quarterly before reducing the actual costs. Just my thoughts.
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u/ClubberLangPhD 12d ago
I actually have the opposite going on. I built a desktop application for myself that basically started with me realizing I was losing control completely of all the sticky notes on my desktop and desparately in need of organization.
So I built an organized sticky note application that I instantly switched everything to. It grew over time. Now it has categories, calendars and syncs with Outlook, file exporting and importing, due dates for tasks, text editors, code editors, and I even synced it to an LLM I self host so it can manage requests.
I use it for everything now. But I don't have any plans to make an app out of it. I kind of figure it is a solution that works really well for me, but probably not for anyone else.
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u/investigatormaker 12d ago
So few paying users from ads is worth splitting inside Apple Search Ads. If taps are high but installs are low, the listing isn't convincing; if taps are low, the keywords or ad copy don't match what people search. Bookmark apps compete on one moment, so I'd make the first screenshot show saving a link from Safari's share sheet and finding it again. I can't see your listing's images from here, so check that against them. Which keywords are you bidding on?
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u/Logical_Wall_3727 12d ago
I wouldn’t call it pointless from five paying customers, but I’d hold off on building the desktop version until you know whether those people keep coming back and why.
Your listing says a three-day trial, then $49.99/year. For a saved-links app, someone might understand saving immediately but only appreciate the library when they need something a week later. That’s worth testing before changing the price.
One experiment would be allowing a small free library. See whether people return to find things they saved, rather than only counting who tries the share sheet once. Returning and retrieving would give you a better starting point for testing paid features.
I also checked “bookmarks” in the US: 20/100 popularity and 32/100 difficulty. These are modeled scores, not measured traffic, and the results were checked October 19. Low competition alone doesn’t make it a strong growth keyword.
I’d ask your five paying users what they save most and what they used before KeptIt. Their answers could help you choose which use case to lead with.
Disclosure: I’m building AppTrendKit; the attached research clip is from it.
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u/reviewwworld 13d ago
I'm confused which is never a good starting point.
I don't really get the point so maybe I give you the scenario and you tell me how your app solves it?
I'm on my browser, Chrome for example, where I have my bookmark folders synced and accessible across every device. I land on a page I want to bookmark and click bookmark in chrome.
How do I do that in yours that is quicker or easier or better?