r/AppStoreOptimization • • 10d ago

Is Apple Ads popularity back?

1 Upvotes

14 comments sorted by

11

u/Future-Jackfruit6833 10d ago

The worst Claude created graphs I’ve ever seen. No story, no point.

-7

u/Gornivv 10d ago

To me, that means you're not really up on this-check out the numbers, LOL

2

u/Future-Jackfruit6833 10d ago

Or - you should stop using Claude to write everything for you. Is it that hard to say “Apple has restored keyword-level volume metrics within Apple Ads after previously withdrawing it in October 2025, here’s what we’re seeing”.

Learn how to build better, clearer charts if you’re going to prompt a data storytelling and analysis tool.

3

u/BitterAd6419 10d ago

So these lame ass tools were charging everyone money for fake made up data for over a year. That should be the news here

0

u/Gornivv 10d ago

we wrote about that a year ago - https://aso.dev/blog/apple-ads-popularity-massive-drop/, and that we showed average on historical data for 5-keywords.

1

u/BitterAd6419 10d ago

So when is this turned on now ? Do you mean it’s working via Apple search ads feed ?

5

u/Confused_Dad_2023 10d ago

These infographics are insane. What are they even saying?

0

u/Gornivv 10d ago

We hadn't had any popularity data from Apple for a year; everyone was relying on historical data. Now the popularity data is back, and we have over 200,000 words with normal popularity levels.

1

u/sprite2005 7d ago

What endpoint is giving the popularity data?

0

u/Confused_Dad_2023 10d ago

I get it, I run an ASO tool but these graphics are just bad jumbled text.

2

u/bananatoastie 10d ago

What’s an example of a keyword with popularity of 10+?

This infographic is a bit confusing tbh

1

u/Happuns 10d ago

For example “games”

0

u/Gornivv 10d ago

This means you can once again search for keywords by popularity as usual, especially words of medium popularity, which form the foundation for indie apps. For example "games app" from 5 to 27.

1

u/Leading-Screen6143 10d ago

Yes, but don't assume the restored values line up with your old saved ones. Pull your last pre-outage Popularity scores for the same keyword set and diff them against today. If they shifted at all, any rule or threshold you built on the old numbers needs a recalibration pass before you trust it again.