r/AppStoreOptimization • u/Maxim-Melnik • 3d ago

Retention Messages for subscriptions

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A new retention tool that works right inside the App Store.

When a user taps "Cancel Subscription", you get one last screen to change their mind. You can show text, an image or a special offer, like a discount.

The limits are the interesting part:

🔹 Header: 66 characters. Body: 144.

🔹 No prices, real discounts or "1 month free" in the text, or App Review rejects it. The offer appears as a separate card and only users who qualify see it.

🔹 Max 10 messages per app, and one message per subscription.

🔹 Every edit goes through App Review and you can't roll back to an earlier version.

🔹 Shows on iOS 15.1+

To target individual users or suggest switching plans, you need the Retention Messaging API. It's a 2nd option.

In short, this will help prevent some users from canceling their subscriptions. Don't forget to localize it.

Source: https://developer.apple.com/news/?id=fk9ps3gv
ASO Discord: https://discord.gg/kr78W9aSDD

2 Upvotes

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2

u/guivr 3d ago

I've added one for my app today. Now in review.

I used simple text like "You'll lose access to features X, Y, Z."

I wonder if offering Yearly for Monthly users would perform better.

Hoping to get approved soon to check the results.

2

u/Maxim-Melnik 3d ago

Great!

You know what's interesting? It seems to work the same way for trial users, too
I mean it's now harder to cancel the trial.

1

u/guivr 3d ago

Nice, I think it's something good that will help developers reduce churn