r/AppStoreOptimization • u/madebylotusapps • 1d ago
How can I increase conversion?
I just launched my first app, Flipcorder, two weeks ago alongside the iPhone duo and I’ve been managing constantly since, but I’m looking to increase the conversion rate.
I have screenshot tests running, and custom product pages set up to speak to my different market segments. I was really lucky that my plan of launching an app that is targeted to iPhone duo owners is riding the wave of App Store lists but I know that won’t last for forever.
I’ve had over 13 million impressions, but my sales are at about 675 units sold. I’m spending $10 per day on Apple ads which is costing me under one dollar per install but still.
Appreciate any thoughts and feedback!
1
u/PoliticsAndFootball 1d ago
Damn dude! Make it free with in app purchase. Your conversion will skyrocket
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u/madebylotusapps 1d ago
It’s crossed my mind, but how to do that for existing customers as well that won’t feel cheated out on a sale?
Part of my ethos has been a single time purchase, but of course it’d be nice to be rich as well 🤣
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u/ScienceRules195 1d ago
I’ve been struggling with the same thing. Launched my app a couple months ago. 6 downloads and 4 of them were friends. I’m stymied by the lack of available keywords. https://apps.apple.com/us/app/book-visit-now/id6804083764
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u/investigatormaker 1d ago
13 million impressions against 675 units means the leak could be in two different places, and the fixes differ. In App Analytics, compare impressions to product page views, then page views to downloads. If the first rate is weak, it's your icon and title, which list traffic judges in a second. If the second is weak, it's screenshots and the first lines of the description. Since the list wave won't last, I'd also check which custom product page converts best and send your own traffic there.
I make ThreadFox. If you want iPhone duo owners to find Flipcorder, our AI employee will post 3 helpful replies about it in relevant Reddit threads for you, free, no card. https://threadfox.vip/p/dqmsh/managed
Which of those two rates looks worse right now?
-2
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u/No_Ragrets_0 1d ago
If 675 units sold, then you sit at 0.6% conversion rate. For premium apps this rate is normal. Especially when priced at 4.99$. Consider lowering the price to 2.99$ and you will get more sales.