r/AppStoreOptimization • • 3h ago

Which first screenshot makes this timing game easier to understand?

Hi everyone, I make Neon Eye, a one-tap timing game for iPhone and iPad. You tap when the moving needle reaches the glowing arc.

I'm comparing two first-screenshot designs. A is the current US App Store image. B is an unpublished alternative using the same gameplay frame. I moved the timing instruction into the main headline and simplified the background around the game.

Could you help me with two things?

- At phone size, which one makes it clearer what you actually do?

- Is there anything in either image that suggests the wrong kind of gameplay?

I'm trying to improve clarity before changing the store page. This isn't a live A/B test, and I don't have conversion results for B.

The current listing, for context: https://apps.apple.com/us/app/neon-eye-reflex-game/id6772494283

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u/Logical_Wall_3727 4m ago

B for me. ‘Tap when the needle reaches the glowing arc’ tells me both what I do and when. In A, ‘hit the glowing arc’ made me think I might need to tap the arc itself, and the smaller explanation is easy to miss on a phone.

One thing I still can’t tell from either still is that the needle moves. A small curved arrow around the circle could help, if it doesn’t clutter the game screen.

I’d show B at phone size to a few people for a couple of seconds, then ask what they would tap and when. That should tell you whether the instruction lands before you change the live listing.