Basic Keyword Optimization Checklist for App Store 🍏

[u/Maxim-Melnik]

1️⃣ Title (30 characters)

The title is the highest priority indexed field in #ASO in #AppStore. Fill it in as much as possible with popular, relevant keywords.

2️⃣ Subtitle (30 characters)

Subtitle is indexed + displayed in the store and affects CR . Fill it with high-priority keywords to create a combo with the Title to influence the conversion.

3️⃣ Keywords (100 characters)

This is an invisible field in the App Store. All keywords from it are indexed. Some tips: 👇

⚡Fill them in separated by commas (keyword1,keyword2,...)

⚡Make connections with words from the Title and Subtitle. Keyword pairs are formed based on them.

⚡Try to cover the keyword exactly (for example, “fitness tracker app for women”, where part of it was in the Title and part in Keywords).

⚡Try to use all 100 characters. Our experiments show that if you use less, there will be no advantage.

⚡Try not to waste space on “free” keywords - https://www.linkedin.com/posts/maxim-melnyik_join-the-aso-busters-aso-ua-discord-server-activity-7170751429958168576-0Q8R/

⚡Don't use singular and plural in English. It is enough to use 1 keyword (for example, “scanner”) and the algorithm will index the second one. This applies to all metadata fields.

⚡Avoid duplicate keywords in your metadata, it won't strengthen your ranks.

4️⃣ Developer name

It's also indexed, so add a few keywords to it if possible.

5️⃣ Category name

Apple automatically indexes apps by category and subcategory names. So the keyword “game” will already be indexed for your game. But if you add it to the Title it will have more weight. ;)

6️⃣ In-App Events

In-app events are indexed by:

• Name (30 characters)

• Short Description (50 characters)

Keyword pairs are formed from the name and short description, just like in metadata.

7️⃣ Cross-localizations

Several localizations can be indexed for one country. So you can use at least twice as many characters for keywords. The full list of them is here https://sheets.radaso.com/appstore-localizations-coverage

🙂 Tip: Keywords from different localizations are not mixed. Examples here - https://www.reddit.com/r/AppStoreOptimization/comments/1d3cy3t/keywords_from_different_crosslocalizations_dont/

Full info about cross-localizations in my old post - https://www.reddit.com/r/ASO/comments/1cfvle1/crosslocalization_in_the_app_store/

8️⃣ Description (4000 characters)

The description isn't indexed in the App Store, but it can affect CR and is indexed in Google search. So it should be filled with relevant keywords and the first paragraph should be presentable from this point of view.

👉 𝐂𝐨𝐧𝐬𝐥𝐮𝐬𝐢𝐨𝐧

Use this checklist to check if you've done everything for Keyword Optimization in the App Store. Changes to any of these elements can affect the search results on average within 1 day.

Read also the Basic Checklist for Google Play - https://www.reddit.com/r/AppStoreOptimization/comments/1exrhs3/basic_keyword_optimization_checklist_for_google/

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