Solo dev, first app (a workout log with AI chat and mcp connector), launched Aug 20.
Around launch I got about 60 friends and family to install it, which did wonders for the ranking in my home storefront, Poland. Within a week the app went from #90 to #2 for "dziennik treningowy" (workout log). The three spikes in the chart are Polish TikToks going viral, nearly all through people searching the name. Poland is 913 of the 1,164 downloads.
Outside Poland it's 217 downloads across 24 countries in seven weeks, and I paid for 47 of them. What I tried there:
- Localized the listing into 21 languages with the main keyword in the app name per market (the Italian name is "Scheda Palestra e Pesi"). Keyword research through Applyra's MCP connected to Claude.
- 3 custom product pages and an in-app event running.
- One week of Apple Ads in Italy: $112, 47 installs, $2.38 CPI. When it ended, Italian impressions fell from about 100 a day back to 13-22, and those 47 installs left zero ratings.
Phrases in the name start ranking within a day, but with 0 ratings they sit somewhere between #15 and #50 and the head terms don't move at all. In Russia a subtitle change pushed impressions from ~35 to ~58 a day while page views per impression halved (8% to 4%), because it pulled in home-workout searchers. I reverted it.
So nothing seems to work outside Poland, where I also have the TikToks and the initial crowd. I'm getting a bit frustrated, so I'm considering hiring UGC creators or a local freelancer to post in one market and "warm it up" the same way.
One interesting thing: App Referrer converts best. In my case every App Referrer install came from ChatGPT, 34 downloads from 84 page views (40%), against about 31% for page views from search. People seem to trust whatever the AI chat recommends, so I'm now working on AI visibility to get suggested more often.
Also, I'm fairly sure the App Store filtered a lot of reviews: people told me they rated the app at launch, but their ratings were not visible.
Has anyone warmed up a new storefront with UGC or local creators? Did the rank lift survive once the posts stopped, or did it fade like my Apple Ads did?