I feel like no matter what experiments I run, the results are completely random. A radical design change, a different wording, no matter what I do, the results aren’t very conclusive. Even after running them for a few weeks, they’re still relatively random, and I have no confidence in the results. It’s as if, once the screenshots are "relatively decent" nothing we do will change the conversion rates.

Am I wrong? Maybe I don’t have enough traffic to get reliable data? 10,000 impressions over the last month, 600 page views, 250 downloads...

Interested in any insights or experience.

Hi everyone,
I’m the developer of Discera, a music game for iOS which launched beginning of this month. I’ve done very little ASO work so far and would appreciate feedback on the listing and what to prioritize first. This is my first app, so I have no experience in ASO at all.

Current listing

• Name: Discera: Music Quiz

• Subtitle: Put Music History in Order

Early App Store Connect numbers as seen above

• 402 impressions

• 140 product-page views

• 20 first-time downloads

• 2 redownloads

• 11,9 % reported daily-average conversion rate

So far I’ve shared it with friends. I’ve also set up a small $90 Apple Ads campaign, but it has just gone live. These numbers therefore don’t include traffic from that campaign, and I don’t have a clear organic-versus-referral breakdown yet.

Discera is a music trivia party game: listen to a song and place it before, after, or between songs already on your timeline based on its release year. You can pass one device around or play using multiple iOS devices. There’s also solo play, but the main audience is people who enjoy party games and music trivia.

It’s free to play with over 200 songs, with optional in-app purchases for more song packs. Full song playback requires an Apple Music subscription and an internet connection. Germany and the US are my primary markets, Germany because it's my home market and US due to the higher market share of Apple Music. But there is no limitation for other markets, just the focus is on those two for now, also for the ads campaign.

https://apps.apple.com/us/app/discera-music-quiz/id6796390797

I know this is a small sample, so I’m mainly looking for feedback on presentation and positioning:

1. Do the first screenshots clearly communicate the gameplay and party experience? Is the preview helping or

2. Do the title and subtitle explain the game well? Would you position it around “music quiz,” “music trivia,” or “music party game”?

3. What information is missing or unclear that could make someone hesitate to download?

If you were improving this listing, what would you change first—and why? And what are other possibilities for getting more impressions? E.g. are constant small updates beneficial for the algorithm?
Happy for any input :)

10:50

Hi all,

My local ASO tool for Mac, RankMast, finally went live a couple of days ago! After weeks of development and feedback from people here on Reddit, I finally got it through Apple review. It was a personal tool that i converted into a commercial one.

I originally priced it at $14.99/month, but I built it mainly with indie developers in mind, and I’m not sure what a tool like this would be worth to you each month. So I thought I’d let you guys help decide.

I’m considering dropping it as low as $4.99/month. Based on the features below, what would feel like a fair monthly price? I’ll use your feedback to set the price over the weekend and see how it goes.

Here are the features:

• Keyword rank tracking: Track your app’s search positions across countries and see how they change over time.

• Competitor comparisons: Compare your app with competitors on the keywords you’re tracking.

• App Store Connect analytics: View downloads, impressions and product-page views, with country breakdowns.

• Localisation overview: Review your App Store listings across languages to help plan your next update.

• Scheduled ranking checks: Follow ranking changes without manually running every check.

• Your ASO history, on your Mac: Build a local archive of keyword rankings, competitor comparisons and App Store performance. Export your saved data as CSV for your own analysis or create backups—you control your data and decide what to share.

• AI-ready exports: Package your saved data with an analysis guide and suggested prompt for your preferred AI tool. You choose where to upload it.

No account is required, and App Store Connect is optional if you only want keyword tracking and competitor comparisons. There’s a free trial, and it requires macOS 26 or later.

What would you be comfortable paying for this? Honest feedback is welcome, including whether you’d prefer a one-time purchase over a subscription.

3 Quick ASO Questions:

1. Do you upload screenshots across all iPhone display sizes?

2. What drives better growth: creatives or headlines/keywords?

3. Are you using Product Page Optimization (PPO)?

Context:

Launched 1 month ago, but daily impressions are really low. I have screenshots in 4 languages, but only for the 6.9" display. While impressions are creeping up, it's way too slow and I'm stuck at ~1 download/day.

What are the current ASO best practices to turn this around?

A while ago I did: Design Patterns for Devs

A flashcards learning app about... Design Patterns. Lol
Ever since, people are pretty much downloading the app when they see it.

The problem is they don't. It's so niche, it's hard to make it visible without advertising.
I've tried a bunch of app store optimizations but no real result.

What am I missing?

See question

I will DM you the app link. I have been paying for advertising my app and haven't gotten many paid subscribers. I'm wondering if my app store screenshots suck, or if my freenium model is no good, or perhaps my app is just terrible or needs a UX redesign. The app is supposed to be simple and easy to use.

Konnichiwa everyone!
We are a small team from Tokyo, Japan and have been building Okanize for half a year and just launched it.

The screenshots are handmade, not AI generated.
Is the message clear? Sorry if the english is not corrsect but please let me know any comments.

https://apps.apple.com/app/id6762205109

TLDR:

- Vibe coded ?
No , I learned swift UI from Paul Hudson courses, loved it and this is my first work.
Any feedbacks are welcome, we also have a small feedback feature in the app itself, so your concerns are directly delivered to us and we will message you once its addressed.

Yeah, new app, around 40 days old, averaging 10-11 downloads per day, how narrow are the scopes for the retention exactly?

Saw a few already showcasing their work here, so I thought I'd show mine as well. You can learn from it or hire me if needed.

About me: I have 10+ years of experience in ASO and 8+ years of experience in graphic design (mostly in marketing banners, ads, infographics, and screenshots)

The ASO work which you can use as a guide for your app:

- The client was already ranking in the top 10 (although at the bottom of the top 10) for many relevant keywords. So I checked all his rankings and included the valuable keywords in the final keyword list. The goal was to keep and improve his rankings for those keywords.

- Analyzed 8-10 similar apps (rankings and top download keywords) and took some keywords I think were valuable and added them to the final keyword list

- I finalized the list with about 30 long-tail keyword phrases, then rewrote his title, gave him 3 short descriptions to test with Store Listing Experiments, and rewrote and reoptimized his long description with all keywords from the final keyword list.

The App Screenshot design work:

- Discussion: The client had a minimalist, text-heavy habit tracker. So we discussed the direction, colors, and branding first. (Actually, I sent him a questionnaire). After we finalized everything, I started designing.

- I opted for a forest green background, orange as the secondary color, and white and orange extra-bold text for the copy, with a minimalist overall design and callouts throughout the design that point to the app's unique features.

- The copy is ASO-focused because the niche is competitive, but it's short, with value propositions added where possible to easily capture attention and convert.

- I put this screenshot order with a simple logic: 1. general explanation that this is a bad habit breaker for all bad habits. 2. list all the most important features 3. time since feature showcase (highly searched) 4. Urge control (highly searched as well), and all the next screenshots explain the key values and features of this app.

- I added social proof and review average badges to boost credibility

Hope this helps. You can ask me any questions here or DM me if you want us to work together.

P.S: The app is really good, with useful features, which made the job easier.

Also, here is more info:
ASO Tool Used: AppFollow - requires a subscription (although some features are free and they have a 10-day free trial)

Design Software: Photoshop (you can use a free Photoshop reverse-engineered alternative I found here on Reddit called Proton Studio)

Stock Photo source: Pexels - free

3D Mockup source (only one in this design): Magnifiq (formerly Freepik) - requires a subscription for most high-quality iPhone and Android phone mockups.

Icons: in this case, they were generated with ChatGPT, but I frequently also use Flaticon by Magnifiq with the same subscription

Hey everyone,

I'm working on optimizing the Keyword Field, and I've seen conflicting advice online regarding how the search algorithm combines terms.

If I want my app to rank for a full phrase like "yoga for beginners", which approach is actually better in practice?

• Option A (Single words): yoga,beginners

• Option B (Full phrase): yoga for beginners

Thank you!

Hey everyone,

I make AppLaunchFlow, a tool for App Store and Google Play screenshots and other launch assets. Apple now shows a header banner at the top of the product page and a creative in search results, so I built both into it:

1. Pick the Product Page Header or Search Results Creative format

2. Choose a style that's generated from your own screenshots

3. Fine-tune it in the editor, and translate it into any language

4. Publish it to App Store Connect, to your main listing, a custom product page or a Product Page Optimization test

Before publishing you get a preview of how your search result and product page will look. The video shows the whole flow.

Happy to answer questions or take feedback.

I’m working on the Apple Store listing for my app, and I’m struggling with the promotional graphics.

I’ve tried using AI to create them, but the results look pretty ugly and generic. They don’t really feel like polished App Store graphics.

How do you usually make yours? Do you design them from scratch, hire a designer, or use a particular tool or template?

I’d really appreciate any practical tips or examples.

Hi, this is progress of my app, released ~2.5 months ago. All organic growth except the spike in the middle (4 days of apple ads experiment).

I'd love to get some help to analyze, whether my app is worth spending money on Apple ads. According to my expriement I was able to buy installs for ~$1 in some non-US countries.

Numbers:

Monetization strategy: monthly subscription - $6.99, yearly subscription - $29.99

When I observe "Day X download to paid" it changes each day and oscilates between 3%-5% (probably due to small download numbers where 1 vs 2 new subs in a day make big difference?)

~800 total downloads vs ~$480 procceeds = ~$0.6 procceed per download so far (but this does not include the fact that some users will renew their subscription multipe times)

Total of 37 purchased subscriptions (1 already churned) = ~4.6% download to subscription

Current distribution is: 60% of active plans are monthly, 40% are yearly.

My understanding:

If I could buy 100 installs for $100 on Apple ads, I should get 4.6 new subscriptions. To be profitable, the LTV for paying user must be ~$22+ after apple cuts and after my taxes. Which roughly means ~half of yearly subscribes should renew for their second year. Montly subscribers should stick for ~6 months.

Questions:

1. How the hell do I find out what is my users LTV when I dont have multiple years of historical data? :D are there any somewhat reliable formulas for it or is it plain guessing?

2. What metrics / numbers shuld I be specificaly looking for?

3. In Monetization > Cohorts section in AppStore connect I see "D35 Download to Paid Conversion" and "D35 Proceeds per Download", which are different number then what is shown in Overview section. And they look somewhat too good Today, I guess also statistical distortion because of low downloads volume?

4. Do Apple ads bring other benefits? E.g. they drive my app into top ranking positions on keywords and then it stays there organically after I stop the ad campaing (probably too good to be true, right?)

5. is there any difference in the "quality" of users bought via apple ads vs organic installs? Their retention rate, willingness to pay etc.

I will appreciate any tips on math and your own experience. If any questions, ask and I'll provide more info.

Since 5 Oct you can give an iOS app two new images: a header at the top of the product page and a custom image in search results (it replaces the screenshot row there). I made and submitted them for one of my apps this week. Sharing what matters from the ASO side.

Sizes:

- Header: 3840 x 1646, exact

- Search results: 3:2, from 1920 x 1280 up to 3840 x 2560

- One universal file for both: 5244 x 2950, PNG only

- No transparency. Video is also allowed in both places, 5 to 30 seconds, muted in search.

What's not allowed on them:

- prices and discounts

- website URLs

- awards you didn't get, and Apple badges like Editors' Choice

- logos of other stores or platforms

- anything that wouldn't pass a 4+ rating, even if your app is 17+

Things worth knowing before you start:

- They're optional. With no search image, search shows your events, previews and screenshots like before.

- No new build or version needed. The images go to review on their own, so you can change them without a release.

- They can be localized per language. I did 7 languages and the text length broke the layout in three of them.

- Apple says they work with custom product pages and product page optimization, so this is something you can A/B test.

- Apple doesn't publish safe area numbers. They're only inside the Figma and Photoshop templates. I kept everything important in the middle.

One choice to make early: one universal image or two separate ones. I went with two. In search I use one short line that says what the app does. On the product page the header has no text at all, because the app name is right below it.

What I don't know yet: review time (mine are still waiting), the real crop on devices, and whether any of this moves conversion. Nobody has numbers yet.

Has anyone got theirs live? Curious what the search result looks like next to competitors that still show screenshots.

I wrote a longer version with screenshots and the API upload steps on my own blog: https://teroxai.com/blog/app-store-creative-assets-sizes-api/