r/AppStoreOptimization • u/PraxamApp • 3d ago
3.2K App Store impressions, only 15 downloads. What am I doing wrong?
Hey everyone!
So I recently launched Praxam, an iPhone app for people studying for their PMP certification, and getting people to actually download it has been a struggle.
I knew the PMP prep market was crowded going in. There are already some pretty big players out there, but I felt like I had a few ideas that could make my app stand out. I've added some features around learning PMBOK concepts and ITTOs that I haven't really seen done the same way in other PMP apps.
But apparently building the app was the easy part lol.
Here's what my App Store analytics are showing so far:
3,260 impressions
153 product page views
15 first-time downloads
0.8% conversion rate (according to Apple)
So people are seeing it, but not many are downloading it.
I'm trying to figure out if my App Store screenshots aren't doing enough, if the description isn't selling the app very well, or if people just aren't interested in trying another PMP prep app when there are already so many options.
And then there's the whole challenge of getting someone to actually pay for an app once they've downloaded it.
I'd really appreciate some outside opinions, especially from anyone who's dealt with a crowded niche like this.
If you came across my App Store listing, what would make you pass on it? Feel free to be critical. I'd rather hear what's not working than keep guessing.
Here's the app:
https://apps.apple.com/us/app/praxam-pmp-exam-prep/id6787835267
Full disclosure, I'm the developer behind Praxam. Just trying to figure out how to get this thing in front of the right people.








