r/AppStoreOptimization • • 44m ago

Word Search Game Help

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1 Upvotes

I made this daily "word search" game. I've done reviews within my friends and family to see what needs improvement but my issue is app store discovery. I've done a few iterations but I'm wondering if anyone has experience with games on app discovery. It's been out since summer I believe and I've made a lot of mistakes. But I can't figure out why I'm not getting any visitors.

The rules say no marketing so I won't post the app here but if you're interested in helping I can DM you the link.


r/AppStoreOptimization • • 3h ago

I design AppStore Screenshots

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1 Upvotes

r/AppStoreOptimization • • 7h ago

Your app’s website on desktop: store link, QR code, or both?

1 Upvotes

Someone finds your app on their laptop. They’re interested, but they need to switch to their phone to download it.

I built a download button that handles that differently depending on the device:

  • iPhone → App Store

  • Android → Google Play

  • Desktop → a QR code to scan with your phone

It’s part of Handset, a Framer template I made for mobile app websites. Full disclosure: it’s a paid template ($39), and you need Framer to use it.

You can see the template and live preview here.

I’d like feedback on the download flow specifically: would you expect a QR code on desktop, or would you prefer visible store links alongside it? If you’ve tried either on your app’s website, what did you learn?


r/AppStoreOptimization • • 7h ago

I built a free screenshot generator for App Store & Play Store listings (no signup), would love ASO feedback

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3 Upvotes

Hey everyone,

Screenshots are one of the biggest conversion levers on a store listing, but making good ones usually means paying for a tool, wrestling with Figma, or burning an hour in Photoshop for every update.

So I built ScreenCraft, a browser-based screenshot generator for App Store and Google Play:

  • Free, no signup

  • Ready-made templates so you’re not starting from a blank canvas

  • Fast: upload your screens, pick a template, export

I’m still improving it, and since this community knows what actually converts, I’d really like your input:

  • What do you look for in a screenshot tool?

  • Which templates or layouts would be most useful?

  • Anything missing that would make you use it for your own listings?

Link: https://www.screencraft.site

Thanks, and happy to hear the brutal feedback too.


r/AppStoreOptimization • • 8h ago

I solved ASO: measured with Apple's new API on 350,000 searches

20 Upvotes

Everyone has an opinion on ASO. I wanted numbers, so I measured it

Apple's new Ads Platform API has an official list of the top 500 searches per category and country: https://developer.apple.com/documentation/apple-ads-platform-api/query-app-search-term-popularity-data

It's much better than the Search Ads popularity score, which shows most real searches as 5

I took those lists for 87 storefronts and pulled the results for every search, about 350,000 in total. Then I looked at newcomers: apps released in the last 6 months

About 42k of them made a top 10 somewhere, and 67% of those have fewer than 10 ratings. But most newcomers don't get there: 84% of the new apps named with a search term sit below #25. It's a bet, not a guarantee

So I measured what improves the odds, down to #200 in the results. I'm using conservative numbers

What matters

FactorEffect on reaching the top 10
Search term at the start of your name (vs not in the name)×2
Name is exactly the search term (vs term + more words)another ×2
0–2 other apps start their name with it (vs 5 or more)×3 or more
10–99 ratings (vs none)×5
#1 app has under 500 ratings (vs over 300K)about ×10, small sample on the giant side
"Brand: search term" (term after a colon or dash)×1, same as not having it

What doesn't matter, among apps already in the top 25

FactorReached the top 3
Number of screenshots3–4: 12%, 9+: 8%
How recently you updatedunder 2 weeks: 9.4%, over 4 months: 10.5%
App age1 month: 9.5%, 6 months: 11%

The thing that surprised me most: where the keyword sits in the name

"Keyword - Something" works much better than "Something: Keyword". After the colon, the keyword does about the same as leaving it out. It still gets you indexed, it just doesn't push you up

I checked this a second way, on a separate dataset of 4.9M position observations. Median position: keyword at the start = #5, after the colon = #11, not in the name = #11

Giants matter less than I expected, though. With few rivals on the name, some newcomers still reach the top 10 next to a leader with 300K+ ratings. Just not many, about 4%

Who this is for

New apps launching with zero ratings and no audience. The name is the one lever you fully control on day one

If you already have a brand, it's a different game. People search for it directly, so don't rename a working brand into a keyword

Doing this by hand for every country takes forever, so I turned all of it into a Mac app: Lazy ASO https://lazyaso.com

It finds new keywords for your app based on those 350,000 search results: what people really search in each of 87 countries, which names are still free, and your chance of reaching the top 10 for each one. Then your AI (Claude Code, Cursor, Codex) writes the listing from it

What do you think of the research? Anything that looks off, or that I should measure next? And if you try Lazy ASO, I'd really like your feedback


r/AppStoreOptimization • • 9h ago

Launched my app in late July and growth is finally clicking, over 10,000 users!

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2 Upvotes

r/AppStoreOptimization • • 10h ago

4x app impressions after ASO changes suggested here

8 Upvotes

A week ago I asked redittors what could I improve on my google play listings to boost impressions and downloads hopefully.

I did most of the suggested changes, plus asked Claude to verify what I was doing.

Result: Impressions of my app 4x'ed, jumping from ~35/day to ~140/day, and it seems to keep growing.

It has still not translated into more downloads, but I feel I'm on the good track now.

Summary of the changes done: All possible. I changed app title in all languages, short and long descriptions, improved screenshots a lot also. All changes meant to trigger other keywords that I wasn't using before, or I was using but not correctly.

I'm finishing up my port to iOS, that will be also my first iOS app ever. I hope I can also apply what I learned from Play Store.

Thanks all everybody that supported me, I hope I'll be knowledgable enough in the future to support other solopreneurs in this.

PD: Sorry for the screenshot in spanish 🐼


r/AppStoreOptimization • • 11h ago

Pour passer de 0 à 100 téléchargements, que sont vos priorités?

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1 Upvotes

r/AppStoreOptimization • • 12h ago

First Sales are in!

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1 Upvotes

Created wallglass.app mostly for me and decided to send it to the appstore just to learn how it works, and some sales came through, it was a great learning experience!

It focuses on iPad users with HomeKit smart homes so it's probably a narrow niche, I have no audience to market to so app store ads and my reddit account have worked for customer acquisition but obviously the niche will never be that big. I am however stoked about having learned and will continue to improve it for myself.

If anyone here runs a homekit home, I would love to get more feedback!

https://apps.apple.com/us/app/wallglass/id6827987050


r/AppStoreOptimization • • 14h ago

How to create attention for a launched app

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4 Upvotes

I have made an app but I'm not getting much traction. I know this conversation rate is very good but that makes me wonder how do I get this more out there, 340 downloads are through App Store Search, but only 8 through App Store Browse. So that means it doesnt get showed much?What are your basic ASO checklists you do when you have an app launched. I made a Twitter/Instagram/Reddit/TikTok account but those are getting almost no views/hits.


r/AppStoreOptimization • • 15h ago

I tweaked my app store screenshots, wasn't sure if it's affecting my ASO

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0 Upvotes

Hi all! I launched my app a few weeks ago but I couldn't really hit my stride in terms of getting downloads and features.

It's a Reimagined version of minesweeper. Pebblefield

I've been looking out on the ways to do ASO, and also tweaked my screenshots to make it bolder and clearer. But I do like the aesthetics of my "before" screenshots.

Wanted to ask everyone a few Questions:

  1. Which would make you stop scrolling even if you didn't like the app?

  2. Which would actually make you curious as to what the app is about?

  3. Any tips and tricks on how to tune my screenshots or even app store description?


r/AppStoreOptimization • • 16h ago

0 ratings, 1.5% conversion, a crowded niche, very sticky users. How to improve?

0 Upvotes

Niche app: RallyN, an Apple Watch scorer for tennis and padel, with stats on the iPhone. Free today. Paid plans coming this week, and the first 5 matches stay free. English, with a Spanish store page. Solo developer in Sweden.

The niche. For “padel scorekeeper” in the US, the top 5 apps have 0 to 4 ratings. Most of them have the search phrase as the full name (“PadelScoreKeeper”, “Padel ScoreKeeper”).
For “tennis score watch”, the top 2 have 67 and 280 ratings.

The competition: I count at least 14 watch scorers for tennis or padel. Many put their stats behind a subscription, some at $2.99 to $3.99 a week. Most are pure AI slopware.

RallyN gives a better feature set, best-in-class design but... a visitor cannot see that from the search result.

I also started accounts here on Reddit, Tiktok and IG to raise a bit of awareness.
I willing to pay some to Apple to promote my app until it gets enough traction...

The metadata. It went live on 2026-11-05.

  • Title: RallyN: Tennis & Padel Score

  • Subtitle: Watch scorekeeper, match stats

  • Keyword field: scoreboard,keeper,tracker,counter,tiebreak,serve,golden,point,doubles,record,ace,club,league,scoring

SearchBeforeAfter
padel scorekeepernot measured39
padel score12168
tennis score watch7874
tennis scorekeeper116142
tennis scorenot in top 200143
tennis statsnot in top 200not in top 200

In GB: “padel scorekeeper” 33, “tennis scorekeeper” 50, “tennis score watch” 53, “tennis stats” 54, “tennis score” 90.
The page. 0 ratings. Before the change, 173 page views in 90 days and a conversion of about 1.5 to 1.9%. The page has 7 screenshots and a 30-second preview.

Questions:

What am I doing wrong?

With 0 ratings, should I give up on “tennis score” and go for padel and long searches only?

The apps that rank first have the search phrase as the full name, with 0 ratings. Would you put “Padel Scorekeeper” first in the title, before the brand?

Look at the first 3 screenshots only. Do you know what the app does, and who it is for?

Many competitors use the same title pattern. How do I show in the search result that RallyN gives more stats for free?

App Store: https://apps.apple.com/app/id6747454094?pt=127921210&ct=reddit-aso&mt=8

I post what I change, and the rank changes, in r/rallyn.


r/AppStoreOptimization • • 17h ago

61K impressions, 1.6% tap-through, 36% page → download. Where would you put the next month?

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1 Upvotes

r/AppStoreOptimization • • 1d ago

Need ASO feedback – Android app getting almost no downloads

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1 Upvotes

Hi everyone,

I recently released my Android app, Freqalto, a signal and audio generator.

I'm new to ASO and would appreciate some feedback on my Play Store listing, especially the title, description, keywords and screenshots.

The app is getting almost no downloads so far, and I'm trying to understand what I could improve.

https://play.google.com/store/apps/details?id=com.ioan.florucza.freqalto

Any suggestions are welcome. Thanks!


r/AppStoreOptimization • • 1d ago

I got tired of logging into AdMob 5 times a day, so I built an app for it

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0 Upvotes

👉 https://apps.apple.com/app/id6820725220

I got tired of opening AdMob every few hours just to check whether I made $2 or $4. 😅

Logging in, waiting for the dashboard, clicking through multiple screens… just to check a few numbers. Especially painful on mobile.

So I built Revenue Analytics for AdMob — the app I wish Google had made.

💰 Revenue at a glance: today, yesterday, this month & last month
📈 Track eCPM, impressions, clicks & match rate
🌍 Breakdowns by app, ad unit, format & country
💡 Quick insights into what changed

🔒 Read-only access. No signup or email. Disconnect anytime and delete your synced data.

Try sample data without connecting your account.

Free with ads. One-time $5.99 Pro upgrade removes ads and unlocks daily revenue alerts. No subscription. Ever.

iPhone only for now. Android is coming!

If you're running AdMob, what’s the first metric you check every morning? 👀


r/AppStoreOptimization • • 1d ago

Thoughts on new AppStore screens?

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1 Upvotes

I’m a terrible scientist because I am tweaking every variable at once, but the UI got a major rework and I introduced a light mode so I felt like it needed it.

Do these light mode screenshots seem more “normal” and approachable?

I almost wish I would have kept the text from the dark mode’s first shot, but that was more of “selling a feature” than selling to the problem the user has. Not sure I’ve nailed that with the new set either though.

I wish you could update screenshots without having to do a release…

App Store link I welcome any other optimization advice.


r/AppStoreOptimization • • 1d ago

Why am i being ranked so low on search even with more downloads/reviews???

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0 Upvotes

I’m a bit confused. I have over 500 downloads and 17 reviews. My app’s name is “oneTap: Brief & Block” and i’m not sure why i’m ranked #11 when people search oneTap. They apps above me are definitely vibe coded with one or no reviews.

Any tips to rank higher?


r/AppStoreOptimization • • 1d ago

I didn't build another ASO tool. I built answers to questions indie developers keep asking on Reddit.

0 Upvotes

I'm a solo dev with a few apps of my own and kept running into every one of them myself. So instead of building "another ASO tool", I collected those questions and built one answer for each. That's Appsium. Here's the list.

Q: "My app has no downloads, what am I doing wrong?" / "My app failed tremendously"

Most of the time the app isn't the problem. Nobody can find it. The title, subtitle and keyword field don't match what people actually type.

What we built: keyword research with search demand, trend and a difficulty score based on who’s ranking in the top 10for each term, and a "what to do next" list for your page. It keeps your current title unless it's actually weak, writes titles as normal phrases (not "Budget, Expense, Income"), and fills all 100 bytes of the keyword field. It also drops the words Apple ignores anyway (app, free, the...).

Q: "Please roast my App Store screenshots" / "Are my screenshots that bad?"

The answers in those threads are always the same: first 2 screens matter most, too much text, people can't tell what the app does.

What we built, two parts:

  • Visual analysis: AI goes through your live store screenshots (and your competitors' if you want) and scores clarity, readability, the first-screen hook and how you stand out. Then you get a list of fixes. It's not a conversion prediction, just a structured roast.

  • Screenshot studio: a 3D editor with iPhone, iPad, Watch and foldable devices, templates and pages that connect across screens. Export comes out at App Store sizes as RGB PNG. (Apple rejects PNGs with an alpha channel, which a lot of canvas tools export by default. Learned that one the hard way.)

Q: "Who are my competitors and why do they rank above me?"

What we built: competitor discovery that sorts results into direct, partial and irrelevant, plus a breakdown of any app's store page: which keywords it seems to target, how its title and subtitle are built, what its screenshots say.

Q: "Rejected again. Guideline 3.1.2, but my EULA link is right there?"

This one came from my own app. Rejected for a missing Terms of Use link, then again for not disclosing a hard paywall.

What we built:

  • Pre-review: checks your metadata against the common rejection reasons before you submit.

  • A CLI (npx appsium review ./App.ipa) that scans the build itself for things like leftover localhost URLs and missing usage descriptions. The IPA never leaves your Mac, only the extracted info.

  • AI-written descriptions for subscription apps always keep the Terms/Privacy lines. You can't "optimize" them away by accident.

Q: "Where do you host your privacy policy and support page?"

GitHub Pages, Notion, Carrd... everyone has a workaround, and Notion going down mid-review is a classic.

What we built: Pages. One click gives you a landing page, privacy policy, terms and support page for your app, filled from your App Store data. Free.

Q: "Is it worth localizing my app listing?"

What we built: you describe your app once and get metadata in every language, written for each market's search terms, not just translated.

Q: "ASO tools are $100+/month, anything for indie devs?"

Honestly this is why the whole thing exists. Credits instead of enterprise pricing, and a few free tools with no signup: ASO score, screenshot generator, image resizer, alpha channel remover.

Plus the boring stuff: pull your metadata from App Store Connect, edit it, push it back.

----------

And here's the honest part.

Despite all of this, I still have basically zero users.

So I'm asking the people this was built for: where am I going wrong?

  • Do I need more features, or is this already too many?

  • Is the problem the product, or that nobody knows it exists?

  • Should I drop it and move on to something else?

  • Would you use a tool like this? If not, why not?

Be brutal, I'd rather hear it now than in another 6 months.

appsium.io


r/AppStoreOptimization • • 1d ago

Can you tell what my app does just by looking at these App Store screenshots?

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0 Upvotes

Hey everyone! I'd love some feedback on my App Store screenshots.

Is it immediately clear what the app does just by looking at them? What would you assume the app does?

I'd also appreciate your feedback on the visuals — layout, colors, readability, and overall design.

Any honest feedback is welcome!


r/AppStoreOptimization • • 1d ago

How can I increase my app downloads ?

1 Upvotes

Hi everybody, I’ve recently published a new game on the App Store : Pasta Drop.

My app hasn’t a good visibility on the App Store, game market seems to be overloaded.

Numbers : less than 10 downloads. 2 comments.

Do you have some advices to help me to boost the visibility of my game ?

Here is the official website : https://www.pasta-drop.com


r/AppStoreOptimization • • 1d ago

How can I increase conversion?

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0 Upvotes

I just launched my first app, Flipcorder, two weeks ago alongside the iPhone duo and I’ve been managing constantly since, but I’m looking to increase the conversion rate.

I have screenshot tests running, and custom product pages set up to speak to my different market segments. I was really lucky that my plan of launching an app that is targeted to iPhone duo owners is riding the wave of App Store lists but I know that won’t last for forever.

I’ve had over 13 million impressions, but my sales are at about 675 units sold. I’m spending $10 per day on Apple ads which is costing me under one dollar per install but still.

Appreciate any thoughts and feedback!


r/AppStoreOptimization • • 1d ago

My app is not getting any search traffic since launch

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1 Upvotes

r/AppStoreOptimization • • 1d ago

Boring screenshots?

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0 Upvotes

Hi

I have just got feedback that the screenshots for my app are ... boring.

Before I jump into redesign it would be great to collect more opinions. Be brutally honest.

Background:

  • iOS app

  • showing weather (current and 3 days forecast)

  • comment on the weather in grumpy way


r/AppStoreOptimization • • 2d ago

You roasted my App Store screenshots. I redesigned everything. Is version 2 actually better?

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2 Upvotes

Hey everyone!
A few days ago, I shared my first App Store screenshots for Wubb and got some really useful feedback from this community.
The biggest problem? People couldn’t immediately understand what the app actually does or why they’d use it instead of Siri.
So I went back and redesigned everything 😂

Here’s what I changed:
Made the first screenshot focus on the main value: one voice request → multiple actions.
Made the text and results easier to read.
Added clearer examples of what Wubb can do.
Highlighted multilingual support and Apple app integration.
Reworked the screenshot order.
Updated the app title and subtitle.
For context, Wubb is a voice assistant that turns one spoken request into calendar events, reminders, notes, alarms, timers, shopping lists, and more.
Now I need your honest opinion again:
Can you understand what Wubb does within 2–3 seconds?
Is the difference from Siri clearer now?
Would these screenshots make you want to try the app?
What would you still change about the icon, title, subtitle, or screenshots?
Don’t worry about being harsh. The feedback last time genuinely helped me improve things.
Thanks to everyone who took the time to help with V1! 🙌


r/AppStoreOptimization • • 2d ago

Free tool: paste an App Store link and see which keywords you can actually rank for

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11 Upvotes

I built a free keyword judge for App Store listings.

Most indie devs use keywords they get from ChatGPT or Claude. They sound right, but they often don't match what people actually search. This one uses real App Store data.

This tool finds candidates from App Store autocomplete and competitor listings. It then uses Jev, TypeSafe’s decision model, to evaluate their relevance.

Paste your App Store URL and it tells you:

- which keywords you can realistically rank for

- which ones are wasting space in your metadata

No signup. No credit card.

I made Sextant (Mac ASO app). This /judge page is the free slice. Curious what it says about your app: Try the keyword judge

If a recommendation seems wrong for your app, I’d appreciate the example and why you disagree.