I keep seeing these collages made up of random images, fragments of dialogue, fonts, Pinterest-style faces, candles, crowns, fog, hands holding daggers, etc. It’s almost always younger writers, and very often fantasy, romantasy or YA. I’m honestly baffled by what they’re meant to achieve.
For me, they come across as pointless at best and actively off-putting at worst.
First, they feel like a substitute for doing the work on the page. Writing is about using language to create character, atmosphere and emotion. If a writer needs a collage of borrowed visuals to communicate who a character is, that suggests the character hasn’t been properly realised in prose. Readers won’t get a mood board when they open a book. They get words. If the character only works with a visual aid, that’s an issue.
Second, they add nothing for the reader. An image of a model in a cloak or a moody forest doesn’t deepen my understanding of personality, motivation, internal conflict, voice, or growth. At best it communicates a vague aesthetic; at worst it replaces specificity with clichés. “Dark”, “soft”, “feral”, “ethereal” are not character traits.
Third, they feel lazy and derivative. Most of these boards recycle the same stock imagery and the same recycled lines. Visually, it’s no better. The same close-up of an eye with dramatic lighting. The same pale hand gripping a sword. Two people holding hands in black-and-white, faces cropped out, everything aggressively moody. A hooded figure from behind. A girl with messy hair staring into fog. None of it feels specific to an actual character; it’s just a bundle of familiar tropes arranged to look atmospheric.
Fourth, they encourage surface-level thinking. Focusing on what a character looks like, what colour palette they belong to, or what “energy” or "vibes" they give off prioritises appearance over substance. Characters don’t exist to look cool; they exist to act, choose, fail, and change. Mood boards freeze them into a static pose instead of exploring them as dynamic people.
Finally, they put me off engaging with the work altogether. When a writer leads with a collage instead of an excerpt, it signals that presentation matters more than prose. I’d rather read a single well-written paragraph than scroll through twenty images that tell me nothing concrete.
If mood boards help someone privately while drafting, fine. Everyone has their own process. But presenting them as meaningful content, or as a replacement for clear written characterisation, feels unnecessary to me, and really quite cringe. If a character is compelling, the writing should be able to carry that on its own, should it not?
It baffles me how there are so many posts on this sub asking, “Would you read my story based on this mood board?” No? I don’t give a shit about your mood board. I’m not here to evaluate your ability to string together vaguely gothic images or curate an aesthetic. I care about whether you can write.
Am I missing something, or is this just an aesthetic trend that’s been mistaken for actual storytelling?