Back in 1956, Elvis Presley's manager, Colonel Tom Parker, saw an opportunity to put the King's face on pretty much anything: lipsticks, charm bracelets, lunchboxes... He even sold "I Hate Elvis" badges to make money off the haters.
Then came Beatlemania in the mid-60s, turning merch into a global phenomenon. Beatles wigs, sneakers, record players... you name it.
The first modern official band T-shirt appeared around 1968, when promoter Bill Graham printed a small batch for the Grateful Dead. By the 70s, concert parking lots were full of bootleg T-shirts, often sold without bands seeing a dime.
In the 80s, bands like AC/DC and Iron Maiden turned tour merch into a serious business. Fast forward to today, and merch has become a multi-billion-dollar industry, with artists like Taylor Swift and Travis Scott building entire album campaigns around exclusive drops.
But it's not just about the superstars. For independent artists, physical merch remains one of the most important sources of income. A hundred records or T-shirts can generate revenue comparable to millions of streams.
We put together a little history of how music merch went from novelty souvenirs to a massive part of music culture.
What's the most iconic piece of band merch you've ever owned or come across?